Zhuowei Le with you to explore the internal terminal marketing - joined the brand is the same reason to set goals, steadily forward. Positioning thinking: the old popsicles 5 hair, did not affect the Haagen Dazs 40 yuan a; Landwind 170,000, did not affect the Land Rover 800,000 a sales; Xiali 30,000, did not affect the BMW millions; do not expect People who eat old popsicles to buy Haagen-Dazs ... ... find the consumer groups, can effortlessly! You get what you pay for. Any kind of thing to survive, definitely not because of the price, not because of the discount, but the quality and value !!! Do not expect everyone to be your customer, only lock your target customers to move forward steadily! I am Zhuowei Le brand children's clothing, I speak for myself! ! 2011-2017 China's children's clothing sales scale Compared with men's and women's clothing and other apparel categories, China's children's wear industry started late. With the change of family consumption habits of children's clothing in our country, the domestic specialized children's wear enterprises have generally started to develop since the mid-90s of last century. From the industrial life cycle point of view, China's children's wear industry is still in the stage of growth, with the rapid growth of market demand, room for growth characteristics. In recent years, China's children's clothing consumption continues to expand, and maintain a high growth rate. In 2015, the size of China's children's wear market reached 137.2 billion, an increase of 8%. As the second child opens up and the consumption is upgraded, it is estimated that the market size will exceed 150 billion by 2017.
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