Talent gap where the sports industry finds people

Well-known sports scholar Yi Jiandong bluntly pointed out at a sports talent forum that although China has entered the golden age of sports industry development, the industry’s current talent gap is as high as 5 million, which has seriously hampered the industrialization of sports.

It is reported that currently there are about 4 million people working in the sports industry in China, which only accounts for 0.5% of the total domestic labor force. In order to achieve the 5 trillion industrial scale in 2025, the employed population in the sports industry must reach the national workforce. At 1.5%, there will be a minimum of 10 million people in the sports profession. In the next 10 years, how this 5 million talent gap will be filled will be a thorny issue for testing the sports industry.

Recently, the MBA program for the sports industry of the China University of Political Science and Law has been started. The two-year MBA program is divided into two MBA and SMBA programs. The future aims at the training of composite sports talents; and the Sports Research Institute of the National Development Institute of Peking University is also already in Beijing. The university was established. During the year, the sports and health direction EMBA, the sports industry management and management annual class, the Winter Olympics operation management class and the ski resort operation management class were established.

In addition to universities and academic circles taking the lead in smelling the opportunities brought about by the development of the sports industry, sports organizations represented by Ali Sports, Blooming Sports, and Le Sports are also participating in the training of sports talents in various forms. However, it is obviously unrealistic for domestic sports talents to compensate for the gap in the number and quality of sports talents within a short period of time.

The gap in the 5 trillion industry gap Li Qiang (a pseudonym) who had previously worked in the advertising industry only joined the sports industry this year. As a senior executive of Shanghai Sports, Li Wei frankly transformed from an advertiser to a The athletes in the sports industry are still under great pressure in the past six months. On the one hand, they must make up for all kinds of sports knowledge and theories. On the one hand, they must continue to meet various people in this industry and build their own in the short term. People can quickly “get on the road”.

Such a transition from other industries or related industries into sports industry like Li Lan is a typical way for the recruitment of talents in the sports industry. Although they did not understand sports and various events before, they have experience in operations and sales. The main obstacle in this industry is the understanding of sports itself. However, as Li Yu is willing to enter the sports industry, but also to enter the sports industry is still one of the few, after all, each of the developing sports institutions are constantly in the "to find people" state.

This is indeed the case. After experiencing the beginning of the “5 trillion” of government deregulation, favorable policy, and influx of capital, major sports organizations have encountered “the talent pain point” after entering 2016—both sports and business management. The lack of complex talents has led many companies to slow down the pace of project landing and commercial liquidation. Feng Yibo, co-founder of sports big business, introduced that because of the special national conditions, there is no template for the Chinese sports industry to imitate. All of them touch the stones and cross the river. Talent training needs to be market-oriented, with less theory, more practice, and earning. Money people learn how to make money.

Looking at the United States, which has the most advanced sports industry in the world, it is another scene: In the US 155 million employed population, the sports population has reached 3.2 million, accounting for 2.13%, and the best sports industry in the United States can be reached. The sixth place in the country even surpassed petrochemical industries. In fact, all 900 universities in the United States have specialized in sports. They mainly train physical education teachers, sports athletes, sports media, sports management and sports rehabilitation, and leisure health professionals. Due to the completeness of the personnel training system, the development of the US sports industry has been ensured.

“Compared with the sports industry in China that has just started, the biggest obstacle to the development of talents is the difficulty in finding employment. Although the development of the sports industry is in full swing, it has become a difficult problem for the sports talent to find a job. There are 30 specialties in the United States. Sports talent search site, but the current one is still a blank in China.” Yi Jiandong, MBA professor of Peking University Sports Business College said.

Another problem is that China lacks too many jobs for sports operations. Many sports talents are blank. Take the United States as an example. The US rugby industry can receive $9 billion in revenues a year, and only the right to broadcast can sell $5 billion. Behind this is the need for a strong operating team to participate in the promotion and operation, and this industry has 200 operating teams, the scale of the operations team is much larger than the team. When Yao Ming was in the Houston Rockets in the United States, he would occasionally play with American children and interact with the fans. The club also has a special media day. These have dedicated community management and member management teams responsible for operations.

In China, these jobs are completely blank, and they do not need such jobs before industrialization. As the vice chairman of the Beijing Guoan Club, Zhang Lu has said in private: “The boss does not require making money, the club does not need to operate in accordance with the commercialization.” And a famous basketball player also said in private: “The basketball field is very familiar to everyone, there is no stranger , but also what does the basketball broker do?” Perhaps this is the current market situation before China’s sports industrialization. Most institutions in the sports field have not really thought about how to make money, so they will not even consider setting up appropriate operations and management. post.

The diversified sports talent training channel just obtained in April B-Sport's LeTV Sports ** up to 8 billion yuan, the company's valuation has reached 21.5 billion yuan. In this regard, Le Shi Sports CEO Lei Zhenjian said that talent is his most valued: "In my opinion, the cultural industry, especially the most important thing is that people like the sports industry, talent is the most important. This is why I have in the past For some time, we have spent a lot of time trying to build the best team based on the sports industry. We very much hope to find a group of like-minded people to meet such an era. This is our most important thing."

“China’s current greatest demand is sports management. Although sports colleges cultivate more talents, they may not fully meet the needs of market development,” said Yi Jiandong. In October 2014, after the State Council promulgated the “Opinions on Accelerating the Development of Sports Industry and Promoting Sports Consumption” (hereinafter referred to as “Article 46”), 300,000 people outside the sports system have poured into the sports industry, but this figure is still very small. Therefore, there are great opportunities for institutions and training institutions as well as related talent institutions abroad.

In fact, Circular 46 also has clear instructions for the training of sports personnel: Encourage qualified institutions of higher learning to set up sports industry majors, and focus on training professionals in sports management, creative design, scientific research, and intermediaries. At present, nearly 10 sports and business schools have been born at home, some of them are founded by colleges and universities, and some are founded by sports platform agencies.

Taking the MBA education of the China University of Political Science and Law as an example, how to cultivate high-quality composite sports talents is exploring a new model. In addition to the MBA basic courses, the front-line entrepreneurs of the sports industry are invited to give classes to students and provide them with a walk. Various teaching activities such as entering the enterprise, first-line practice, and overseas travel have really opened the communication channels between talents and companies.

It is reported that the Bird's Nest Cultural Center will become the first off-campus practice base for the sports industry MBA of China University of Political Science and Law. MBA students can participate in various forums, salons, events and performances, and conduct in-depth exchanges with experts in sports, culture, arts, and finance. And business activities.

Ali Sports, as an event platform, hopes to build Ali Sports into a platform to bring employees into the competition, participate in each game, let the talents truly understand the competition, and secondly, train the staff to learn rules and operations of sports events. The rules allow employees to do things in a more standardized manner in the same discourse system, to understand and digest the rules. In addition, it is through contact with the top international teams to develop communication and cooperation with them, learn from and learn from their mature racing operations and team management methods, and grow rapidly.

Feng Tao, a blooming sports CEO who has been engaged in sports events for more than ten years, believes that talents in sports industrialization need to understand sports first, and it is better to understand 6-8 sports talents. The second is to be internationalized and understand foreign languages. You can directly connect with international events and learn to face people of different cultures. However, the most basic thing is to have a good body. If you are engaged in the sports industry, you will be punished in two months if you do not have a good body.