"Without restrictions," the LYCRA brand announced its new brand concept in 2018

On April 27th, 2018, Shanghai, LYCRA (Lycra) brand and the world-renowned pioneer dance group BANDALOOP held a brand event under the theme of "Limiting LYCRA MOVES YOUTM" at Shanghai Changning Raffles. At the event, besides inviting the world's pioneering band BANDALOOP to bring everyone an acrobatic, jumping, and air free dance, the LYCRA (Lycra) brand has also officially released this year’s “No Limits”. The new brand campaign created a visual feast for more than 100 guests and consumers.

"Without restrictions," the LYCRA brand interprets the beauty of unlimited freedom

As an internationally renowned “Air Limit” dance performance group, Bandandaloop Dance Group combines high altitude extreme sports such as rock climbing and abseiling and dance to extend the beauty of freedom and flexibility to the sky through smart, jumping and stretching dance movements. From the cliffs of Yosemite National Park, the Seattle Space Needle to countless skyscrapers, BANDALOOP brings an unprecedented visual experience to the global audience, bringing the spirit of “unlimited freedom” to the extreme.

The LYCRA brand is known worldwide as a fiber brand. Its elastic fiber is widely used in many well-known clothing brands, enabling consumers to liberate themselves from the constraints of non-elastic fabrics, enjoying comfort, fit, freedom of movement and long-lasting. The sensation of action brought on by the type of clothing. This year, in order to further convey the "comfort, freedom, and confidence" brand concept, LYCRA (Lycra) brand and the world's pioneering dance band BANDALOOP dancers, dressed in clothing using LYCRA (Leica) brand science and technology innovation fiber, jointly deduce "not bound by force" The four thematic contents of “Unlocking” and “Softness is not loose” and “softness is not loose” vividly illustrate the brand subject of “moving without limitation” with a shocking visual, allowing more consumers to understand To LYCRA (Lycra) fiber's elastic charm.

Leading technology, LYCRA (Lycra) brand achievements unlimited freedom possible

The development of elastic fabrics dates back to the 1930s, and it was not until 1958 that Joseph Shivers developed the first fiber K, the predecessor of LYCRA fiber. Since then, global consumers have begun to feel “elasticity”. "Charm.

The four themed costumes performed by the world's pioneering dance group BANDALOOP also fully reflected the different functional characteristics of LYCRA (Leica) fibers. Whether it is comfortable docile, durable and durable underwear products, sportswear with professional balance and strength, casual cowboys stretching freely and smart, or women's farewell stockings, they all meet from different perspectives. Consumers' pursuit of "living without limits" and enjoying life.

As LYCRA (Leica) brand has been advocating for consumers to bring comfortable, free, confident dress feeling is the LYCRA (Leica) brand has always been the goal. And we have spared no effort to carry out various technological innovations. We hope to meet consumers’ wearable needs through more advanced fiber technology to give them a confident and unrestricted attitude towards life, so that they can feel their emotions at every moment of their lives. There is no limit to surprises.

Partners with LYCRA (Lycra) brand

In addition to live performances by the Bandalope Dance Company on April 27th, the LYCRA (Lycra) brand teamed up with partners ONLY, FILA, NEIWAI and BONAS to create a flash experience shop with the theme of “No Limits” in the Atrium of the Changning Raffles Centre. In the flash store, whether it is the pink fairy theme of NEIWAI, the full-featured FILA, the youthful fashion-forward ONLY, or the fun-filled and fun-loving BONAS, each display is unique and conveys No limit" brand concept. The support from Tmall, the e-commerce platform, also provides consumers with the possibility of instant purchasing, so that the entire activity from the visual to the auditory, from hearing to touch, from touch to mind, provides consumers with a full range of enjoyment.

On April 29th, which is the first day of May Day holiday, LYCRA (Leica) brand will open a limited time interactive classroom with the famous fashion fitness media platform ELLEFit in the flash shop, so that more people experience “no restrictions "The thrill and LYCRA (Leica) fiber black technology brings surprises. Follow LYCRA (Lycra) brand official WeChat or ELLEFit official WeChat will be able to sign up and learn more about the event.

About INVISTA

As one of the world's largest integrated fiber producers, INVISTA owns major brands such as LYCRA, COOLMAX and THERMOLITE. Invista has advanced technology in the field of elastic fibers, constantly changing the performance of apparel and various textile products. The United States-based INVISTA operates in more than 20 countries around the world and employs approximately 10,000 people.