Fast fashion has been blackened, textile industry is nothing

The fast fashion brand has always been loved by young people all over the world. Its cheap price and trendy fashion make it hard for all people who love fashion to resist. Any city's hot business district has its shadow, ZARA, Uniqlo, KM, forever21, etc. They are stationed in a bustling area attracting a lot of people, young people in the vibrant selection of dress here, linger, until bought To the satisfaction of the line up.

Profits are falling

Fast fashion brand in Waterloo

Even in the years when capital was swept across the world, fast-fashion brand stores generally remained unabated. When traditional clothing brands began to set off like the dominoes, the fast fashion brands continued to operate slowly and rhythmically; when luxury brands began to shrink their stores, cut prices, and opened e-commerce channels once abandoned, fast fashion brands were still Young consumers contact close partners.



However, according to media reports, H&M, the world’s second-largest clothing retailer, posted a 29.6% year-on-year decrease in net profit in the first quarter of 2016; US apparel retailer GAP was not spared, and its net profit in the fourth quarter of last year dropped 33% year-on-year; As a result of the decline in performance, the net profit of its parent company, the Fast Retailing Group, plummeted 55.1% in the first half of FY16; even Forever21, which is known for its low price, is experiencing a financial crisis on the other side of the ocean. In addition, the fast-fashion brand's "sweatshop" in India has also been strongly condemned by overseas media.

Discounts are frequently linked to illnesses

Consumer purchasing power is not as good as in previous years

Young people who are often concerned about fast fashion brands will find that most brands such as Uniqlo, H&M, and Forever21 are open all year round, while the designer fast fashion brand KM has few discounts. Many netizens began to question the discount too much and have no sincerity. Xiao Bian shallow analysis, discounts every year, not this year is particularly large, but the popularity of WeChat, we added the brand public number service number, compared with the past will always know the preferential information, resulting in discount-intensive illusion.

The decline in the performance of fast fashion brands, in addition to the fact that the climate warming winter clothing cannot be sold, is also related to the decline in the purchasing power of the market. The consumer's new concept of consumption began to awaken, making personal and practical choices, refusing to pay for products with quality and fashion, but with some fast fashion brands raising prices, no sense of fashion, small price difference, fast fashion The advantages of the brand naturally become vulnerable.



Kate Wang is backing

Fast fashion is still alive in thousands of pets

At the Queen’s 90th birthday celebration in the UK, Kate princess made an eye for a festive ZARA coat. In addition, on May 12th, Kate wore a gap skirt and appeared in front of the media lens, which made her always in a loss and collapse. The GAP is inspired. In fact, whether it is politicians, star bloggers, or ordinary young people who love fashion, fast fashion brands have become an indispensable part of everyday life.

Overseas fashion media person Emma Hope Allwood sent a document saying that each consumer’s payment behavior means a vote. This garment would not be bought without a factory. What we can do is build the brand better and better.

Things are always going in twists and turns, and so are the fast fashion brands that bring great energy to the textile industry. The heat of fast fashion has not disappeared, and it will continue for a long time, affecting and changing our lives.