The cultural industry will replace real estate and become the next outlet for internet finance.

In this era of content is king, IP is popular, culture and entertainment have become the darling of the new era, and sports competition has become the focus of attention. The mainstream investment community believes that the future investment hotspots must be the traditional industrial fields that apply Internet thinking transformation and reconstruction.

The combination of entertainment, sports and finance is getting closer and closer. Entertainment and sports finance have become an important driving force for promoting entertainment innovation. Many people believe that the cultural industry will replace real estate and become the next slogan of Internet finance.

Let's take a look at the combination of entertainment, sports industry and finance.

Financing channels for the Olympic capital market

At the just-concluded Rio Olympics, have you ever thought that such a big sports event is costly? Where did his money come from?

The stock market of Brazil, the host country of the Olympic Games, ushered in a wave of climax during the Olympics. In addition, in order to encourage more foreign investment, Brazil’s local financial pressure to reduce the financial pressure of Brazil and use financial tools to expand the financing channels of the Olympic capital market, thereby promoting financial Industry development, at the same time, this will greatly enhance the overall national strength.

Then, the financing channels for broadening the Olympic capital market generally include three aspects: one is financing in the form of equity, and it can take the form of public listing and private offering to solve the problem of insufficient capital of the company; the second is financing by means of bonds. Mainly through the securitization of various Olympic-related assets, the assets that lack liquidity but have expected stable cash flow are pooled into asset pools, and through structural restructuring, they are converted into bonds that can be sold and circulated in financial markets. The specific form can be embodied in the Olympic municipal bonds, tax-raising financing bonds, and other forms of Olympic facilities securitization; the third is to set up a special investment fund to invest in the construction of Olympic facilities through professional operation and management. Share the investment income brought by the economic benefits of the Olympics.

Suning Finance + Sports 818 fever combination

In 2016, the new IP of Finance + Sports developed rapidly. As a mid-year sports event, the Olympics has become a global sports feast, and it is also an innovative service battlefield for Internet finance + sports.

During the 818 fever festival, Suning Financial, Suning Insurance, Suning, and Suning Finance respectively launched special financial services to share the joy of victory with netizens. This series of activities is just the "iceberg" of Suning's "finance + sports" strategy. The practice of Suning Financial's full-service layout of the sports industry has become a typical case in the industry to promote financial innovation and sports industry development.

To celebrate the four-year sports event, Suning Insurance's Suning Insurance launched four categories of “running insurance”, “cycling insurance”, “basketball insurance” and “badminton insurance” during the 818 fever festival, allowing users to exercise. Peace of mind. It is understood that these four types of insurance products are personal accident insurance, the protection period is divided into 30 days and 364 days, to protect users in the course of sports accidental fractures, accidental deaths and other conditions, the maximum amount of insurance is 10,000 yuan .

LeTV financial upgrade "mutual gold + sports" to help commercial sports

As the most commercially valuable sporting event in China, the Super League is an indispensable football feast for the majority of fans every year, and this year is the new battlefield for Internet finance to open up sports industry services.

Following the launch of the “Specialized Wealth Management” product on August 18th, LeTV Financial once again held hands with LeTV Sports to create a special financial service for the majority of fans – the Super League series of quiz wealth management products. As the first early adopter of sports ecology and internet finance ecology, this product has become the first practice of LeTV's financial layout sports industry. Industry insiders also said that relying on LeTV's great ecology, LeTV Finance will become the industry leader in promoting financial innovation and sports industry development.

The “team team touch” of the Super League series of quiz wealth management products issued this time is the innovative product of sports interaction and financial management, which is tailored by LeTV Finance and LeTV Sports, which is the sub-ecology of the game. . According to the product rules, the product starts at 1,000 yuan, and the product period is 129 days. The user can purchase the benchmark interest rate of 6.8% of the product to get the chance to compete for the team in the week. As long as the prediction result is consistent with the actual result, Get the corresponding rate hike up to 12%.

It can be said that the launch of LeTV Financial's super series of quiz wealth management products is to use the Internet ecology to support the development of Chinese football with the power of folk fans. This product makes the fans from the onlookers of the event truly become participants in the stadium, fans Being able to give the most direct support to your favorite team through real money.

The industry believes that the main target of this product is the Chinese Super League enthusiasts. In addition to the fans' enthusiasm for the team's campaign, there are more value-added benefits, which will become a typical case of the combination of sports industry and Internet finance.

Pan-financial will open up the crowdfunding in the field of cultural and creative

91 financial co-founder Wu Wenxiong said in an interview with the reporter of Yangguang.com that 91 Finance will focus on the development of pan-finance and capitalization on the basis of its original business, and vigorously expand crowdfunding in the field of cultural innovation.

In order to achieve the goal of financial “wholesale market”, 91 Finance spares no effort in expanding the types of products. In addition to its original Internet finance business, 91 Finance has successively created 91 Pantron Space, 91 Investment, Jiuyi Think Tank, and Jinba Media, named time, mutual assistance and other pan-financial businesses, gradually opening the situation.

On August 10th, 91 Finance acquired the first time in China's first crowdfunding platform. During the time, it was time to raise crowdfunding works such as “The Big Fish” and “100,000 Jokes”. Prior to the acquisition, 91 Finance operated a crowdfunding brand – “Star Collecting”.

Today, with the emergence of Internet finance models, Wu Wenxiong and his entrepreneurial partners are very optimistic about the crowdfunding model. 91 Finance Chairman Xu Zezhen said earlier that in the field of Internet finance, the only chance to start a business now is crowdfunding.

Wu Wenxiong said that only the field of cultural creativity is suitable for crowdfunding. It is not true crowdfunding beyond this limit. "Currently, crowdfunding is in the enlightenment period and it has encountered difficulties. Crowdfunding has been used as a marketing tool or even illegal fund-raising means, but this is only temporary, and crowdfunding will gradually mature and become a trend." Wu Wenxiong said. He introduced that 91 Finance will follow the main line of named time, continue to exert efforts in the crowdfunding of film and television, repertoire and creative products, and the field of cultural creativity will be the world of crowdfunding. Entering the fields of Wenchuang and other fields, the creation of a pan-financial system has become the next step of 91 Finance.

China National Technology Holdings intends to divest the main business to switch entertainment

On July 13, Zhongji Holdings, which has been suspended for more than 20 days, issued a draft report on major asset sales and related party transactions. The draft shows that China National Technology Holdings will divest its traditional main business, the precast concrete pile business, and then purchase the assets of overseas quality game companies. After the completion of the restructuring, the main business of Zhongji Holdings will be changed to game development and operation, and the company will focus on the development of the entertainment industry.

The more prominent areas of this restructuring are “extracting old assets from traditional businesses” and “putting in emerging assets”. By “extracting the old assets of traditional business”, the company will substantially increase monetary funds and enhance corporate liquidity. At the same time, the company will place high-quality assets for overseas electronic entertainment software development and operation companies through cash acquisition.

At present, the development of the global cultural and entertainment industry is surging. The scale of private entertainment culture capital is also expanding year by year, especially in the area of ​​corporate restructuring and mergers and acquisitions. According to statistics, social capital and industrial capital currently support more than 70% of the cultural and entertainment industry. Recently, the Ministry of Culture also issued a document saying that it will fully launch the transformation and upgrading of the cultural and entertainment industry, and improve relevant supporting policies and financial services supporting work.

The strategic transformation of Zhongji Holdings is in the context of the global manufacturing downturn and the rapid rise of the cultural and entertainment industry. Through restructuring and business transformation, the company will gain good development prospects in emerging industries. Through this asset restructuring, it will also be an important measure for the company's management to improve its ability to continue to operate and return shareholders. The company's strategic transformation into the cultural and entertainment industry will also be recognized by the company's shareholders. It is expected that the company will officially enter the cultural and entertainment industry after the completion of the asset restructuring.

Bank of Beijing has been cultivating financial services for 10 years

For financial services such as film and television loans, financial institutions are cautious because of the particularity of their industries, and the Bank of Beijing, which has been deeply involved for 10 years, has found an innovative development model.

In the face of the film and television culture industry with high investment risks, the attitude of traditional financial institutions has always been more cautious. According to statistics, regardless of bank trusts or brokerage insurance, most institutions have suspended related business after testing water and film. However, as the first financial institution in China to engage in cultural and creative industries, Bank of Beijing has quietly adhered to the road of cultural and creative industries financial services. ten years. In the past 10 years, Bank of Beijing has always adhered to the market positioning of serving Wenchuang, and has embarked on a unique development path of Wenchuang.

Today, in the face of "mass entrepreneurship, innovation", "One Belt and One Road", Beijing-Tianjin-Hebei coordinated development, the Yangtze River Economic Belt, "Made in China 2025", "Internet +", national big data strategy, free trade zone construction and other fields The new development opportunities of the second flowering, as well as the new trend of financial reforms such as interest rate liberalization, RMB internationalization, and multi-level capital market construction, Zhang Dongning, President of Bank of Beijing, put forward the requirements of “Building a century-old store, innovative development and service national strategy”. It will continue to serve the cultural powerhouse strategy with the “cultural finance” brand.

Twitter culture completes 10 million financing goals in two minutes

Under the trend of “entertainment + finance”, many financial platforms have also launched star entertainment projects. For example, not long ago, Guo Degang held a special launch conference at Deyun, and announced that his wine brand was officially launched on Jingdong product crowdfunding.

Recently, Jingdong Dongjia (Jingdong Private Equity Financing Platform) launched the Twitter culture, and completed the financing target of 10 million in less than two minutes. Currently, the project has raised 14.371 million and has over-raised 143%.

It is understood that Twitter culture is a related company of Star Push Network (formerly known as Twitter Network). The Star Push Network, which was officially listed on March 24, is the first project of Jingdong Dongjia to land on the New Third Board. As the leading Internet entertainment eco-integration operator in China, Xingtuo Network has provided marketing and promotion services for popular variety shows such as “Running Brothers”, “Daddy Coming Back”, “Twelve Ways” and “Most Beautiful Harmony”.

The cross-border integration of entertainment and finance has become the usual practice of companies and stars. Ren Quan once said, "It is the use of the advantages of stars to achieve 'entertainment capitalization', 'capital entertainment' is that we will later spread some relatively professional products through mass or entertainment."

Entertainment is a marketing tool, and the way to entertain is to maximize the exposure of the brand. Of course, the entertainment project is so strong on the financial platform. Apart from the fact that the project itself is enough to attract investors, the platform resource advantage of Jingdong crowdfunding itself cannot be ignored.

Behind the fiery combination of entertainment, sports and finance, there are two issues worthy of attention:

What is the current status of China's cultural industry development?

In 2015, the average price-earnings ratio of listed companies in China's entertainment industry reached 60.51, which is three times that of real estate and six times that of financial industry. The growth rate of cultural and entertainment industry is higher than the overall economic development rate, accounting for 3.76% of China's GDP, and the global average is 5.62. %; In 2015, the overall scale of China's entertainment culture industry reached 450 billion, and it is expected to reach 1 trillion by 2020; in 2015, the cultural media vc/pe financing scale was 1.482 billion US dollars, the number of cases was 93; in 2015, the new theater in China 1420 Home, the new screen 8183 blocks, the growth rate reached 33.7%, in the Internet side in June 2015, iQiyi reading paid VIP members reached 5.017 million, the growth rate was as high as 765%, and the annual membership income was close to 1 billion; 2015 At the beginning of October, the State Intellectual Property Rights Bureau and other departments jointly issued the "Opinions on Further Strengthening the Use of Intellectual Property Rights and Protection to Help Innovation and Entrepreneurship", and IP development content innovations were written into government planning.

What are the problems and challenges behind cultural crowdfunding?

Cultural crowdfunding as a new thing, especially after deep integration with the Internet, people are full of expectations for it, and as long as the following problems are solved, cultural crowdfunding will be able to make a big difference and become the next slogan of Internet finance.

First, legal issues. As a project involving economic interests, one of the problems that cultural crowdfunding has been criticized is the lack of legal supervision. Under the existing legal framework, there is a lack of a more targeted law to conduct stricter regulation and management of crowdfunding. Despite the advent of the Internet+ era, many websites are beginning to get involved in crowdfunding, but they are facing a serious crisis of trust due to the lack of basic legal supervision.

Second, the background of the crowdfunding platform. At present, many crowdfunding platforms in China are relatively independent and cannot establish good relations with film production companies. This has led to the failure of many crowdfunding projects on the crowdfunding platform to be carried out, and the return on investment is difficult to secure. Therefore, only to solve the background problem of the crowdfunding platform, the crowdfunding platform and the film and television company to establish a closer relationship, the successful implementation of each of the crowdfunding projects is also a problem that the crowdfunding platform needs to solve now.

Third, professional issues. Many cultural crowdfunding projects have been put on the crowdfunding platform for crowdfunding. Due to the lack of professional knowledge in these crowdfunding platforms, the lack of a more professional platform for crowdfunding projects has led to many low-quality projects on the website. The crowdfunding on the line has led to the proliferation of projects on the crowdfunding platform, and the interests of investors cannot be guaranteed. For the project side, due to the lack of a more professional industry background, this crowdfunding platform has achieved crowdfunding success on the crowdfunding platform. However, when the project is actually implemented, these crowdfunding websites cannot provide more professional projects. The resource support has made the project difficult in the process of implementation.

The current problems of cultural crowdfunding make it still questioned by the outside world, and with the rise of the concept of big culture, the concept of cultural crowdfunding is gradually enriched. The cultural crowdfunding platform represented by Jumi Finance realized the successful performance of all the crowdfunding projects on the project side, and realized the steady income of the users through strict risk control, which was highly recognized by the market and realized faster. Development, Taobao crowdfunding entertainment treasure is tied to the insurance business, to achieve risk control, but also to provide users with a channel to participate in the construction of colorful cultural crowdfunding projects. It is foreseeable that if the above three problems can be solved, then such a crowdfunding platform can fundamentally protect the interests of investors and project parties, and realize the “big culture crowdfunding” in the true sense. Only in this way can culture be Crowdfunding has really become the slogan of the next Internet finance.

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Author: Spring

Reprinted from the public number: consulting van

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