"Younger" became the most "expensive" trademark value in Ningbo 9.181 billion

Yesterday, the Ningbo Municipal Bureau of Industry and Commerce released the "Ningbo City Trademark Development Report." This report by industry figures called the “First White Paper” in the history of trademark development in the city shows that by the end of 2006, the city had accumulated a total of 320,53 domestic registered trademarks, including 37 well-known trademarks. What attracts people's attention is that the registration rate of service marks and overseas registered trademarks in our city is relatively low. The brand awareness and protection awareness of these two types of trademarks need to be enhanced.

Service mark registration rate is less than 1%

Although there are many well-known restaurants in places such as Drum Tower and Jingjia Road, there are only a few registered service marks that can be found. As the vast majority of the city's service industry belongs to private enterprises and self-employed individuals, the scale of the city is relatively small, and its trademark awareness is also weak. As of the end of 2006, there were nearly 60,000 enterprises engaged in the tertiary industry in the city, and nearly 250,000 individual industrial and commercial households. However, there were only 3,004 service marks and the registration rate was 0.8%. There were no service marks in 37 well-known trademarks. In addition, even though many companies have registered service marks, due to the inconvenience of the registered trademarks and the narrow scope of their use, there have also been cases where service marks have been idled or even become ineffective.

The relevant personage of the Municipal Bureau of Industry and Commerce believes that enterprises should be more guided in the registration of service marks, and as far as possible in the design of trademarks, the integration strategy of trademarks and enterprise names should be as far as possible. At the same time, we will give full play to the role of the time-honored brand and expand our business model. For example, we will use direct-operated chains, franchised chains, and other business methods to conduct grouped, networked, and branded operations in the service industry in order to expand our brand awareness.

"Younger" trademark worth 9.1 billion yuan

The "Ningbo City Trademark Development Report" shows that in recent years, Ningbo's brand economy has maintained a rapid growth of over 30% per year. Taking the 2006 "China's Top 500 Most Valuable Brand Lists" brand in our city as an example, the "Youngor" brand value is 9.181 billion yuan, ranking 52nd, becoming the most "expensive" trademark in Ningbo. From an industry perspective, Ningbo has the largest number of companies in the textile and apparel industry, including 5 in total. In addition to Youngor's continued participation in the nation’s No. 1 textile and apparel brand, there is also Lomond, No. 176; Pei Luocheng, No. 199; Bo Yang, No. 207; Lodz, No. 494. The remaining top 500 brands in Ningbo were: Dahongying, No. 163; Fang Tai, No. 190; Shuaikang, No. 274; Shuanglu, No. 462. These homegrown trademark brands are rooted in the local area and are dedicated to opening up international and domestic markets, which has led to the rapid development of their industries.

In addition, the city's trademark brand also promoted the development of export-oriented economy. At present, the city's own-brand product exports have reached more than 10%. The 20 trademark brands such as Youngor, Beifa, Oakes and Haitian were rated as “Exported Brands for the Key Cultivation and Development of the Ministry of Commerce”, ranking first among similar cities in the country. One of the Beifa Group companies registered trademarks in more than 70 countries abroad and applied for more than 400 patents.