"Swatch+ Art" Creates a New Art Paradigm for Inspiring Events "Jelly in Jelly Core Original"

Following Swatch’s new image ambassador Pan Xiaobai detonating the heat of the new generation of fashion in Beijing in mid-July, the world-famous fashion watch brand Swatch, which represents personality and innovation, has once again brought happiness and passion to the West Lake. On August 3, 2006, Swatch held the "Swatch + Art - Inciting" event at the Plaza outside Hangzhou Tower. Its latest art model, the "Jelly in Jelly Core Original" series, also made its debut in Hangzhou.


The "Jelly in Jelly Core Original" series met the world for the first time at the just-concluded Swiss Rwanda Carnival. Among the new series of eleven watches, ten are the masterpieces of Swatch designers, while the eleventh and twelfth models are used by the famous Blue Man Group for the drawing of heads and drums. creation. The Eleventh watch designed by the Blue Orchestra with a head-painting design happens to be the 233 million watch of Swatch. The twelfth watch was created by the Blue Man Ensemble at the Night Drum, and nearly a thousand spectators from 30 countries on the scene celebrated the birth of Swatch's 333 million wrist watch while also sharing art. Creative happiness. Swatch will sell 3,333 limited edition masterpieces of Drum Art. "The Jelly in Jelly Core Original" series features, as Swatch Group Chairman Hayek said, "Swatch itself is a work of art and its success is never ending. What better than Jelly in Jelly core originality and art? Is it more perfect?"