Versace Store Opening in Shenyang Brings New Retail Concept

The Versace Group is pleased to announce that the Shenyang store officially opened on April 29, 2007. The new store is located in Shenyang Seibu 1012, covering an area of ​​147 square meters. The decoration is full of modernity and presents a fresh and simple atmosphere. The Shenyang store is the second new store Versace has opened in mainland China this year after opening its Xi'an store on February 14th.

The design of the store matches Versace's three key flagship stores including Milan, New York and London. The new concept blends ingenious black marble granite floors with light grey Venetian-style “Marmorino” walls with whitewashed ceilings. Furniture is crystal clear. Clear "Antelio" crystal and black painted wooden furniture and cabinets. The light-regulated store environment presents a taste of elegant elegance.

Specialty goods include Versace men's and women's ready-to-wear collections, each line of accessories for men and women, including bags, shoes and belts, and Versace eyewear and jewelry. In addition, the store has Versace's new home collection.

The Versace Group stated: “We hope to create a store design that perfectly matches Versace's products, with a sense of modernity and exquisiteness, so that customers can enjoy a comfortable shopping environment. The Shenyang store definitely reflects our brand new retail concept. We hope to bring new consumer experience to customers. As a very important part of Versace's 2007 expansion plan in China, the Shenyang store has proved the company's long-term commitment to the Chinese market.”