From foreign trade to create its own domestic brands, Green's DADIDA brand annual growth rate of more than 50%, domestic children's clothing market laughed, standing in the national top three children's clothing status, the overall development of the Group has injected new vitality. Action one: cartoon endorsement, the role of marketing A real brand must have a clear psychological impression and visual impression. DADIDA original image is a very rough bear, brand image is also very fragmented. We are in order to be able to endorse the role of the brand Bear, the role of marketing, planners have done a lot of consumer research. Several proposals to communicate, and finally identified: a little trumpet blowing, very fond of imagination, the name of DADIDA bear image. Terminal is the most direct carrier of the brand image display, the completion of the role of Bear re-positioning, we conducted a brand VI system planning and terminal SI planning, the image of a comprehensive update. DADIDA children's clothing action two: strategic layout, marketing model upgrade a good idea to have a good path. How to take a good brand Every step is the key. Das tick in the country for strategic layout, imperative. However, the layout of the whole country is not blindly expanding. The strategic layout planning of the market is of crucial importance. From the perspective of the regional pattern, the existing outlets of Dian Dab are mainly concentrated in the East China region. In addition to the three eastern provinces of China, there are still many niche markets in which small regions are relatively dominant. However, It is difficult to form a patchwork effect; thus derived DADIDA "base construction and star lighting plan", that is to do a strong East China-based market, bigger single point stronger but fewer outlets two types of markets through local small-scale investment, Expand the scale of operation and the number of outlets, to achieve strong brand in the region; widen temporarily there is no market for distributed or scattered three types of outlets to expand the brand's national coverage; the implementation of "flagship store project" to the flagship store as "marketing school"; introduced "outside Send manager mechanism ", and continuously enhance the dealer's terminal management capabilities, the brand really fall into the terminal, the terminal upgrade. Through a clear strategic plan, by the end of December 2008, DADIDA's national marketing network has grown to more than 800 with sales exceeding 320 million and continuing to show a good upward trend. January 26, 2009, cost tens of millions, the concentration of DADIDA brand children's clothing content and appeal, condensing the Green Group's staff look forward to the full and painstaking advertising formally landed on the CCTV, the ad campaign for the Green Group's 2009 campaign victory Fired the first gun! Action 3: Enthusiasm for Public Welfare, and Promotion of Brand Connotation DADIDA is a business run by love. In 2007, DADIDA joined hands with China Children and Teenagers Development Foundation to launch the National Love Donation Campaign "With Love and Future" in the 10th Anniversary Series of Activities , Get a warm response. Just a short period, they donated hundreds of thousands of dollars worth of money. After the Sichuan earthquake in 2008, DADIDA donated a million yuan worth of money for the first time and donated a Hope Primary School. Over the past 12 years, DADIDA has been caring and helping the disadvantaged groups in the community. By continuously giving love to the community and leading consumers of DADIDA to join the ranks of loving people, DADIDA has kept using the keyword of "love" as the deepest brand connotation of DADIDA Promote.
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