A roll of handmade baby workshop made in 1957, a nurse's shirt selling north to south in 1989, a generic version of the all-steel radial tire listed in 2016, and a yellow-green " Xinhua Daily. " Seemingly unrelated to a few small objects, condensed three generations of red beans 60 years industrial feelings! April 10, CCTV Financial Channel (CCTV II) annual heavy planning "for China's industrial endorsements" special event in the historic streets of the city of Nanchang officially boot recorded. Zhou Haijiang, chairman of the Federation of Industry and Commerce of Wuxi City and chairman of the Federation of Wuxi City Federation of Industry and Commerce, and chairman of the board of directors of Hongdou Group, as guest speakers at the Wuxi Station for "Endorsement of China's Industrial Industry" shared three generations of red beans for three decades at the recording site Stick to industry, plowing the hard real economy and extraordinary achievements. A 1988 Xinhua Daily - Hongdou ushered in the hands of the first college student Zhou Haijiang has been yellowing the newspaper, is July 27, 1988 "Xinhua Daily", the second edition of the newspaper Published an article titled "University Teacher Zhou Haijiang Talent Show to Township Enterprises," the article quickly put the 23-year-old Zhou Haijiang on the cusp of public opinion - "after the reform and opening up the first to quit public university students" In the community caused no small shock. The story goes back to 1987. Zhou Yaoting, who led the Hong Kong Knitwear Factory to double the number of years in a row, made the first difficulty on the "talent" issue - peasants set up factories and no college students assigned targets. Zhou Haijiang, who teaches at Hohai University, naturally became the first mobilization target that his father, Zhou Yaoting, could think of. Turning to the original choice, Zhou Haijiang said that though the decision to return to the motherland was opposed and not understood by many people, the experience of going to university before the reform and opening up in Shenzhen still gives him confidence in the prospects of the township and village enterprises. It is this ideal of starting a business so that we finally decide to quit the golden rice bowl and come to the township and village enterprises to exert their aspirations. Although Zhou Haijiang's decision was strongly opposed by all parties, it exerted a demonstration effect on the enterprises. Soon, the factory has attracted the second college students. In order to attract talents and retain talents, Red Bean adheres to the concept of "one party uses water and soil for all directions" and has introduced various measures. Redundains have been added to talents throughout the country, injecting vitality into the enterprise. By 1990, sales of red beans reached 100 million yuan, a "gold
Medal" in Wuxi County. A tight market nurse shirt - red beans to develop the first patented product In 1984, Zhou Yaoting advocated the creation of "red beans" brand, which was still ignorant of brand awareness in the township enterprises are rare. By 1992, "Little Red Bean", a little-known Sunan township small factory, became a household name because it was swept across the country by a nurse's shirt. At that time, Hongdou Group was not yet large in scale, but it was already the vanguard and leader in the reform of China's township and village enterprises. In 1989, the second year after Zhou Haijiang went to Hongdou, a series of innovations in human resources, marketing, products and other products also started to show initial success in the market. Really let "red beans" brand fame, it is the first patented red bean products developed - nurses shirt. In 1992, with the CCTV "News Network" host wearing red beanie shirt into the studio, this product began selling well. At that time there are pearl shirt products, snow shirt. Due to fashionable, but also appeared in the queue waiting for customers grand event. "This can be said to be the first pot of red beans to win gold, but also to create a brand of God to a stroke." Zhou Haijiang said that while continuing to explore and implement brand innovation, Hongdou Group continued to improve the technological content of products, from cotton knit blazing T-shirts, milk silk T-shirt, to the carbon fiber health heat service, and now successfully developed red bean velvet, yew and other new fabrics, making Hongdou Group has been in the forefront of the industry's technological innovation products. "This is the cross-section of a truck-mounted truck tire running on the highway produced by our group General Motors, and the tire is called an all-steel radial tire," said Zhou Haijiang at the recording site. All-steel truck radial tire is a star of red bean technology innovation products, process complexity, strong performance. Ordinary tires can run for 3 to 6 months, red beans, "Maxima" brand tires can be used more than 9 months. Since its entry into the motorcycle manufacturing industry in the 1990s, Hongdou first invested 800 million yuan in 2004 to launch an all-steel radial tire production line in China, with an annual production capacity of 2 million sets, becoming a high-tech project supported by the state. 2007 In 2010, Hongdou Group "Red Rabbit" motorcycles and "Maxima" tires were awarded "Top Brand in China"; in 2010, Red Bean added additional investment of 1.8 billion yuan to launch 2 million sets of all-steel radial tires in the second phase of the project. Top 10 into the national counterparts. Hongdou Group is a microcosm of China's private enterprises, but also China Industry, Wuxi Industrial value model. In this Wuxi event, "representative of Wuxi's industrialists," Zhou Haijiang talked about "not only sitting on the road" as the birthplace of China's national industry and commerce, the birthplace of township enterprises and private-owned enterprises in Wuxi, How to carry forward the business genes, carry forward the business culture, and promote the transformation and development of industrial enterprises is even more an exhortation and strength endorsement of the Chinese industrialists and the revitalization of China's industrial glory. An all-steel radial tire - red bean industry innovation a leap
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