2017 Guangdong Top Ten Underwear Designer Award Ceremony Ends Perfectly

On the evening of December 28th, 2017, Guangdong Top Ten Underwear Designer Awards Ceremony kicked off at Liuhua Exhibition and Trade Center in Guangzhou, marking the prestigious industry competition for the well-known underwear industry in preparation for nearly half a year.

2017 Guangdong Top Ten Underwear Designers Festival was hosted by the Guangdong Provincial Underwear Association. The event was held in a grand gathering. It attracted many industry leaders, representatives of well-known underwear companies, designers, and buyers to witness the birth of 2017 Guangdong Top Ten Underwear Designers. And glory. Yang Jichao, President of China Knitting Industry Association, Huang Changxin, Executive Deputy Director of Chaoyang District People's Government, Huang Houjie, Director of Chaoyang District Economic and Letter Bureau, Li Yong, Party Secretary of the Bureau of Science, Technology, Commerce and Information Technology, Panyu District, Guangzhou, and Chen Tongxuan, Chairman of Guangdong Textile Association Xu Yurui, President of Guangdong Province Underwear Association, Zhang Chaorong, Executive Chairman of Guangdong Province Underwear Association, He Bingxiang, Chairman of Yanbu Underwear Association of Nanhai District, Foshan City, Zheng Dehao, Chairman of the Federation of Apparel and Footwear Industry of Siu Lam Chamber of Commerce, President of Chendian Bra Association Cai Hanshun and other heavyweights in the industry came to the scene to jointly witness and commend the innovative backbone of the 2017 Guangdong underwear industry.

Yang Jichao, President of China Knitting Industry Association, Xu Yurui, President of Guangdong Province Underwear Association, and Ms. Jin Hong, Dean of College of Art and Design of South China Agricultural University successively gave speeches. President Yang and President Xu jointly affirmed the underwear industry of Guangdong Province for the entire underwear. Market pay and value. Ms. Jin? said that she was very pleased and honored to participate in and witness the birth of Guangdong's new generation of design forces and wished that the “Top Ten Underwear Designers Competition of Guangdong Province” could be held all the time, continuously delivering more fresh designs for the underwear industry. Live blood.

2016 is the first time in Guangdong to host the Top Ten Underwear Designer Contest. The theme is “Awakening of Beauty Force”. It aims to evoke the awakening of original underwear design, reproduce the “beauty” of original underwear design, and attach importance to the “strength” of original underwear design. . This year, the theme of the contest is "The United States Forces First Release." As the name implies, after the awakening, the beauty and strength of China's original underwear will begin to bloom. Different from 2016, this year's "Top Ten" lingerie designer awards ceremony is an important part of the "Belt and Road" International Fashion Week and Liuhua Costume Culture Festival, highlighting the industry's emphasis on the "Top Ten" contest.

How He? Works: Nightmare Shadow

The judges invited to this year's "Top Ten" contest are also very professional. Ms. Jin?}, the dean of China's top ten fashion designers, the current president of the College of Art and Design of South China Agricultural University, the director of the China Fashion Designers Association, and the Ms. Li Xiaoyan, winner of the Jinding Award , Ms. Sun Enle, deputy dean of the Guangdong University of Technology Art Design School and senior costume designer form a professional judge group. Although the "Top Ten" works are excellent, they can be adorned with the guidance of a senior teacher.

Zeng Xiangsha's work: "Phantom of the Phantom"

At the awards ceremony, the works of representative brands were released in the form of press conferences to showcase the creative talents of Guangdong Top Ten underwear designers and the charm of Guangdong underwear. 2017 Guangdong “Top Ten” figures announced (in no particular order):

Guangdong Aolihu Underwear Group Co., Ltd. He Wei? (Works "Nightmare Silk Shadow")

Foshan Feng Lin Lingerie Group Co., Ltd. Zeng Xiangsha (work "Dream Phantom")

Foshan Zunmei Garment Co., Ltd. Huang Weiqing (work "Crybaby")

Mai Tai Clothing Co., Ltd. Dai Mei (Works "Zai Yin")

Foshan Nanhai Research Institute Co., Ltd./Guangzhou University Liu Dan (Works: "Sports Technology Future")

Yan Liuhua, Yanbu Vocational and Technical School, Nanhai District, Foshan City (Works: "Blue and White Rhyme")

Yan Shuyuan, Yanbu Vocational and Technical School, Nanhai District, Foshan City (Works: “Glamorous Feather”)

Huang Weiqing's work: The Crying Angel

It can be seen that 80% of the second “top ten” winners come from Foshan enterprises, and even the first listed Guangdong Aolijing Underwear Group Co., Ltd. is also a Foshan company, and Foshan underwear compares to other underwear. Industrial clusters are one step ahead in innovative design of underwear. The development of the underwear industry is inseparable from the efforts of various underwear industry clusters, underwear companies, and underwear employees. Guangdong Province Underwear Association, as the organizer of the “Top Ten Lingerie Designers of Guangdong Underwear Selection”, hopes to tap the outstanding design strength of Guangdong Underwear through the Top Ten Underwear Appraisal to realize talent recruitment and wisdom, and lay a solid foundation for the development of Guangdong underwear. Help Guangdong underwear to achieve rapid, healthy, balanced and orderly development.

Zhong Liuhua works: "Blue and White Rhyme"

He Sheng, the site of the festival, “Nightmare Silk Shadow”, Zeng Xiangsha's “Dream of Phantom”, Huang Weiqing’s “Crybaby Angel”... or elegant fashion, functional or practical, or environmental protection technology, ten works All show different design concepts and style charm. Zhong Liuhua's work, “Blue and White Rhyme”, has adopted blue-and-white porcelain elements, elegant and noble, and has a strong Chinese style. It is worth mentioning that many of the top 10 works have incorporated high-tech elements into the underwear design. For example, the works of the winner, Liu Dan, have variable structure, perfect shaping, and adjustable functions. The advantage is the first adjustable underwear product in China.

Liu Dan's Works: "The Future of Sports Technology"

Applying technology to the design of underwear can not only prolong the vitality of products, but also provide more choices and demands for market consumption. Nowadays, whether sports, restaurants, or other retail industries are actively exploring changes in science and technology, a wave of new retail is triggered, and the underwear industry should also seek technological innovation in order to create more new vitality and development space.

Liang Shuyuan's work: "Glamorous Feather"

Dai Mei's work: "Homesteady"

Liang Shuyuan's "Embrero Feather", Dai Mei's "The Home Recluse" and the first top ten underwear designer Yu Tao's design and display, respectively, from different perspectives, different scenarios to explain the designers for the underwear design, for the theme of this contest Insights, interpretation of the ever-changing underwear design and "inside and outside collocation" of the United States ... ...

The first Guangdong Top Ten underwear designer Yu Tao works

Fashion leader Jiang Li

Fortunately, from this top ten work, we have felt the infinite creativity of designers and saw a blend and collision of fashion, creativity, youth and technology.

All along, China is a big country in underwear manufacturing, but like the outerwear fashion, Chinese underwear does not have an internationally renowned brand. There is not much right to speak in underwear fashion, especially in comparison with the West, which is even more of our original deficiencies. Therefore, for the development of Chinese underwear brands, Guangdong Top Ten Underwear Designer Competition is even more important. We urgently need to cultivate our own “underwear big name” to enhance the status of Chinese underwear in the international arena. In the future, the "Top Ten" contest in Guangdong will continue to break through, providing lingerie designers with a platform to showcase their talents and achievements. Guangdong underwear people will gather their strength and make progress together, helping Guangdong underwear to go international, affecting the world and affecting the country.

“There are a number of outstanding designers in an industry that are sure to be the industry's privilege and social privilege. If there is an organization and platform that actively cultivates and discovers designers, this will be the designer’s privilege and the industry’s and social privilege.” . This is the words of the President of the National Academy of Sciences, which expresses good expectations for the development of original works.

It is believed that through the exchange and collision of the “Top Ten” lingerie designers in Guangdong, Chinese underwear brands will grow together with China and rise.