Beijing Fashion Week Opens "Snow Lotus" Beautiful Debut

On the evening of September 22, at the 2017 Beijing Fashion Opening Ceremony, the “Snow Lotus 18/19 Autumn/Winter Cashmere Knitwear Fashion Trend Released by Snow Lotus, China’s First Cashmere Apparel Brand” was released as the debut of Fashion Week at the Taimiao Temple of the Beijing Working People's Cultural Palace. Colorful performances.

Vice Chairman of the Beijing Municipal CPPCC Yan Zhongqiu, Deputy Director of the Consumer Products Industry Department of the Ministry of Industry and Information Technology Cao Xuejun, Vice Chairman of the China Textile Industry Federation Yang Jichao, Party Secretary and Vice Chairman of the Beijing Federation of Trade Unions, Zeng Fanxin, Director of the 2017 Beijing Fashion Week Organizing Committee Wu Li, President of Beijing Apparel and Textile Industry Association, Party Secretary and Chairman of Beijing Fashion Holdings Co., Ltd. Wu Li, Deputy Party Secretary and General Manager of Beijing Fashion Holdings Co., Ltd. Li Xuebin, Deputy Director of the Beijing Economic and Information Commission Kong Lei, Beijing Dong Dianyi, deputy director of the Municipal State-owned Cultural Assets Supervision and Administration Office, Beijing Municipal Chaoyang District Standing Committee, Minister of Propaganda Liu Junsheng, and other leaders from the All-China Women’s Federation, the Argentine Ambassador to China, the Beijing Municipal Committee, the Tianjin Textile Group, representatives of brand companies, and the media More than 500 guests from the Kindergarten leaders attended the opening ceremony and the fashion trends conference.

This brand-name fashion feast that combines the fashion experience of cashmere fashion with the ancient capital historical arts together with the “Opening Fashion Festival” kicked off the curtain of 2017 Beijing Fashion Week. Under the brilliance of lights and magnificent ancient buildings, Li Yangwei, the famous host of the Beijing TV station, dressed in two sets of snow lotus advanced custom dresses named “Long Feng Xiang Rui” and “Snow Lotus Cloud”, and hosted by Phoenix TV. People Wang Feng made appearances with him and presided over the evening's activities.

Li Yangwei is dressed in a Haute Couture Haute Couture dress to host the opening ceremony.

Chief Executive of the Year Zeng Lingling

The trend of cashmere 2018/19 autumn and winter cashmere knitted garments released that evening was based on the theme of “travel”, which was divided into four categories: “Fighting up and downhill”, “The Adventures and Oasis”, “Flood and Chronicle”, and “Easy and Diverse Tour”. In the series, 75 sets of fine cashmere clothing were released, which means that life is like a trip. It is reported that this trend release is the fourth quarter of the Saussurean brand cashmere knitwear fashion trend series. It is still jointly researched and published by the Saussurea brand and the “Northern Wear-Snow Lotus Knitting Creative R&D Center”. The top ten fashion designers from China and Beijing clothing Professor Guo Ruiping, director of Beifu Knit Creative Research and Development Center of the Academy and director of Beifu Knitting Co., Ltd. designed the game. Continuing the achievements and extensive promotion of the first three quarters, the research and development forces and influence of the snow lotus knitwear fashion trend are also growing and becoming increasingly sophisticated. The deep integration of innovative marketing methods demonstrates the creator and leading position of China's cashmere knitting fashion trends. .

Beijing Saussurean Group Co., Ltd. and Meng Ze, chairman of Beijing Snow Lotus International Fashion Co., Ltd., told reporters during the visit: “The cashmere knitting fashion trends jointly developed by Saussurea and Beifu were released, and their scale and influence were continuously adhered to and improved. It has achieved notable improvement, not only completes the forecast of the colors, styles, fabrics used, etc., of the cashmere knitted garments in the future, but also adopts the international fashion trend of cashmere and knitwear, combining the domestic market conditions and the needs of consumers as the complete carrier, hoping for Chinese cashmere, The development of the knitwear industry provides more creative inspiration, which in turn will promote the overall improvement of China's cashmere knitting industry and apparel design and will have a long-lasting impact.”

Not only that, as one of the most influential brands of Beijing Fashion Holdings Co., Ltd., Saussure made its debut in Beijing Fashion Week, which was based on fashion trends, brand culture, and "Snow Lotus Cup" cashmere hand-knit creative competition. The theme event (exhibition) was fully participated in the fashion show's launch, the Beijing Fashion Summit, and the fashion Beijing Fashion Show. Fully relying on the strong comprehensive advantages, supporting resources and influence of Fashion Week, combined with the achievements of the brand's own fashion and culture, let Xue Lian play a beautiful “combination punch” on the stage of “giving Chinese brands a chance to grasp the right of fashion speech”. .

“As the founder of China Time-honored Brands and 'Cashmere Knitting', Saussurea has been improving its reputation, recognition, reputation and loyalty through a series of brand operation innovations in recent years. The promotion of product technology and fashion, deep participation in high-end fashion, and upgrading of brand management services helped the smooth transition of brand transformation and promoted the overall improvement of brand value and market competitiveness. Next, accompanied by a series of commercial trends around trends. Landing and innovative community marketing promotion will further transform the brand fashion results to serve consumers, said Chen Diyu, general manager of Beijing Saussure Group Co., Ltd. and Beijing Xuelian International Fashion Co., Ltd.

At the conference site, besides the fantastic catwalk, the brand's meticulous launch of the “Just Read and Buy” innovative marketing model has attracted a lot of attention. The audience can get the complete information of the brand's high-end fashion apparel through a simple mobile phone operation, and the desired product can be included in the bag at the touch of a button. In this regard, Xu Zhuo, executive deputy general manager of Beijing Saussure International Fashion Co., Ltd., said that Saussurea has always been the basis for innovations that combine the need to upgrade with new technologies and meet the needs of upgrading consumption patterns. first. As early as January of this year, Saussure Haute Coutou had already taken the lead in the cashmere field during the launch of the high-profile week in Paris, France. The further improvement of the "read and see" platform is also applied to the "Snow Lotus" brand image exhibition at the 2017 Fashion Beijing Exhibition organized by China Century Monument. In this way, it is truly connected to the brand and audience through the Internet, making cashmere cutting-edge fashion at your fingertips.

The rich value of the infinite trend of "travel"

The theme of "travel" snow lotus 2018/19 autumn and winter cashmere knitwear fashion trends, by the Saussurea brand and "Beijing-Snow Lotus Knit creative R & D center" jointly research released. Designer Guo Ruiping talks about this creation, and she said: “Today, travel has become an important part of the lives of more and more people and its main way of releasing the soul, pursuing quality of life, and displaying individuality while understanding the unknown world. I hope this season The theme of the work explains this process from the unknown at the time of departure, the dangerous obstacles in the journey, the excitement and joy of the journey, the harvest and sentiment after the arduous journey through mountains and rivers, and the spirit that escaped from the body to reach the road. The discovery and experience along the way is interpreted as a rich element of inspiration and brings a fashion travel that is still alive and far away...".

The designer Guo Ruiping call a curtain

This tone and expression form the spirit level of the Saussurean brand slogan of “To pass through to the United States”. It also extends the “Scenery and Seasonal Knitting of Cashmere as the core material” of Saussurea. Brand positioning product style.

It is reported that after this release, the “Snow Lotus 2018/19 Cashmere Knitwear Fashion Trend Book for Snow Fall Winter” will be officially launched and promoted. At that time, not only has it successfully promoted the commercialization of the publication of the trend book, but it has also largely enabled popular trends to fully serve many aspects of the cashmere knitting industry, and has comprehensively covered professional schools, design and production companies, and cashmere fashion brands in the industry. , independent designers and other areas, so that "Snow Lotus cashmere fashion trends" for China's cashmere knitting industry, apparel design to enhance the overall injection of new vitality.