It is a fact that the cashmere sweater business is difficult to do. Why? Everyone says that it is caused by the economic environment. Is this?
Ten years ago, the money in the hands of ordinary people was no better than today. However, the business of cashmere stores in every family was good; the business of cashmere sweaters in economically developed areas was difficult to do, such as Shanghai; the business of cashmere sweaters in economically underdeveloped areas was good, such as Sichuan and Northeast China. northwest. Therefore, the impact of the economic environment is not as big as we understand! Not only is it not so big, sometimes the economic environment is negatively correlated with the prosperity of the cashmere sweater market!
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A certain industry trade is good or bad, and the consumer market has a great degree of awareness of this industry. How do consumers see the industry and industry products, and how satisfied is the consumer experience? This is the cause of consumer behavior and consumer trends. From this perspective, we can see that the answer given by the cashmere industry to consumers is unacceptable. Therefore, in addition to the economic environment, there are two issues that are the key to hinder the development of the domestic cashmere industry:
First, the problems of industry self-regulation are piled up
In the early years, when sweaters were bought and sold well, there were also fakes. The fraud was not called falsification and false reporting was involving cashmere. Later, it directly referred to the deer as a horse and rabbit cashmere as cashmere, and there were many concepts that confuse consumers, such as platinum velvet and gold. Cashmere, the concept itself gives a hint, in the eyes of consumers is the best in cash, but in fact it is not; China's cashmere sweater industrial cluster base and market distribution center brothel, Qinghe, many manufacturers to use the dying rhythm than to see who use It is expected that prices will be cheaper and cheaper, and the more things they do, the lower they will be. They will deal a heavy blow to confidence in the consumer market. The situation at other bases is slightly better, but it is also not much better. For instance, the county of Yixian is similar to the situation at the brothel.
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Second, the problem of industrial innovation is even more serious
A big copy of the world's articles, one has a family, explosive products one by one immediately to the commodity explosion, the lack of vitality in the development of varieties, the industry's passion for innovation is pitifully plagiarism, speculation attitude to do products, This situation is extremely common. Originally, the familiarity of the consumer market with products has a great impact on the quality of the sale. The more familiar the product is, the lower the commercial value is. The less favorable it is to buy and sell, and there is no innovation. Isn't it waiting for recession?
The industry has come for decades, and it is not easy for domestic cashmere demand to break out in 167 years.
The combination of these two factors is the main reason why the sweater business is difficult to do. Looking at the causes from these places, we can see and grasp the essence of the problem and have realistic meaning for us. If the economic environment is not good enough, it will be pulled down. It has no practical significance for us.
What should I do when facing problems? solve!
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The question is potential. The solution to the problem is to liberate productivity. The problem is the opportunity. Solving problems is the biggest business opportunity.
Now, see who can solve their problems. Say something else, imaginary; all day long to hang on the economic environment, it is no bird use.
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