Adidas Originals Shamrock 2017 Autumn/Winter Advertising Blockbuster "Original"

After winning the 2017 Cannes Lion Dance Award for Music and Entertainment Category, adidas Originals continued to reinvent its creative work. On August 15th, the new “Authentic” 3rd chapter premiere of the new autumn and winter advertising campaign was held in Shanghai, setting off the trends. Annual events.

Over 100 fashion pioneers gathered together: the Golden Horse Award winner Ma Sichun, artist Meng Jia, fashion blogger Fil Bai, super model Chou Shu-ying, It Girl Cheng Xiao? and other KOL and trend media supporters to participate in this adidas Originals Exclusive original event.

As a live performer, the Brother Brothers Haier of Highland Brothers in Chengdu, which has swept Asia, brought many rap songs and pushed the atmosphere to the highest point.

Before entering the scene, each guest showed off his mysterious eye tattoos as an admission ticket and started an original tour. The original "ORIGINAL IS NEVER FINISHED" - the original theme, with new and original Chinese and foreign stars such as Kendall Jenner, James Harden, Eason Chan, Chen Man, Meng Jia, etc. Released. They redefined their originality through distinctive personality, creative spirit and determination to make breakthroughs.

The “Original Innovation” chapter 3 advertising campaign aims to explore the idea of ​​reshaping, collaborate with new creators, and recreate the scenes of the past chapters. Inspired by the symbolic work of the artist Botticelli's "The Birth of Venus", which represents the beauty of eternal beauty, Kendall Jenner wore the classic Superstar in a sci-fi cabin to interpret the same gesture of painting, redefining the concepts of birth and rebirth, and Ask the new generation constructive questions. NBA superstar James Harden also appeared in the commercials and was lying in an ice pool to perform the classic image of the Vitruvian Man in a powerful way.

When Eason Chan walked through time and space and performed the theme song of the second creation: Frank Sinatra’s “My Way”, through the ring wheel carved with the zodiac, Eason reinterpreted the Vitruvian world. The well-known classic image, at the same time, the roulette became the portal, sending him to the far end of space, performing in the vast galaxy.

Chen Ran broke through the objects in midair and wore adidas Originals items and a counter-like messenger bag of metaphorical social media. He wrote to the artist Botticelli in the mid 1480s. The birth of Venus pays tribute to Meng Jia's new interpretation of the Chinese classical dance work "Avalokitesvara" in a trend-oriented fashion, which interprets the symbolic gesture of Avalokitesvara and its dynamic beauty.

Finally, a group of young riders riding a BMX bike on the road willingly shuttle across the road wearing a uniform EQT series shoes dismantling the reorganization of the mask, will be full of historical lion dance customs, and DIY aesthetics and contemporary street sports Ingenious combination, while paying tribute to the Chinese traditional and street and sneaker culture. Each scene is familiar, but full of new ideas.

Among the series of new creations of adidas Originals, the famous and representative gesture of Leonardo da Vinci's Vitruvian is a symbol of strength, perfect proportion and ideal perception, and is filled with personal signs by different participants. The unique ways of interpretation are to personalize their personality and their strong influence in culture and society.

The masks, mirrors, and the zodiac-engraved ring-shaped wheel carved in adidas Originals shoes appeared in the film were also moved to the party scene. As another focus of the original party, the EQT styling film specially produced by the international trend media HYPEBEAST was also shown for the first time at the party. With the 2017 new EQT being the first to appear in front of the guests, it brought out “right and true to extraordinary”. " The essence of EQT design

Whether at the premiere adidas Originals autumn and winter advertising blockbuster "original" or "straight to the true, to extraordinary" 2017 new EQT series and modeling blockbusters, adidas Originals set off a new wave in the trend of blue Trends. Regardless of the way, head toward the front and redefine the original.