Why is it that Landwind X2 can reshape the small SUV market?
As we all know, the small SUV market has seen an obvious growth rate in recent years, and the rate of vehicle replacement is also increasing. Among them, models such as Haval H2 and Changan CS35 have already gone into a more mature direction after the market has been fully tested. Small SUVs The market has shown a more balanced development pattern. However, the rapid growth does not mean that the market conditions are good, and the sales of the models are not good enough to cover up the problems. The problems such as power and model price are still the key factors that plague the development of small SUVs. Therefore, there is an urgent need to add a small SUV with excellent performance-price ratio, excellent performance and more reliable price to guide the market to a higher-end and more regular direction. In this context, Landwind X2 was born, with more trend-oriented styling, more textured interiors and more outstanding power, it is expected to reshape the new SUV market and become the “leader†of this market. The product. So why is it optimistic, I think there are three reasons.
One: the shape of the young and the design elements are highly in line with market demand.
We know that a good product is a key to open the door, and the key point of this key is whether its design can attract consumers' interest and attention. With the rise of the young consumer group after the Pan 85, all walks of life have spurred a wave of youth, and cars are no exception. Many manufacturers are eager to make a sense of youth in design. However, the current small SUVs in the market are either too radical in design or not, and it is difficult to have their own style. On the basis of summarizing the above problems, Landwind X2 gives a unique reflection: in the design, the Landwind X2 increases the strength of the SUV while increasing the construction of fashion and individual elements. The overall outline is clear and detailed. Violation is more resistant. In addition, its side waistline and taillight penetrating design create a suspended roof through the black D-pillar, making the body line more dynamic, plus avant-garde large-caliber front face, large size grille and in-line LED day The design of the inter-vehicle lights makes the Landwind X2 show a strong youthful temperament. At the same time, this style is more in line with the aesthetics of Chinese consumers.
Second: the interior to the high-end brand to see the complete improvement of the quality of the people, the sense of quality
If the external styling is to attract others and please your face, then the internal design is an important place to reflect the quality and grade of a car. In the interior design, the Landwind X2 highlights the wide comfort, and the quality of the whole vehicle is on par with the high-end brand. The cockpit of Landwind X2 is designed according to the ergonomic concept. The interior is covered with soft covering, and the touch comfort and stitching process enhance the interior texture and the driving superiority is outstanding. At the same time, the seat through the stylish color matching leather Fabric, coupled with the more humanized support of the main driver support 6-way adjustment, Landwind X2 for the drivers and passengers to create a "quality and grade" of the "third space" . In addition, in order to solve the space problem that small SUVs have been criticized for a long time, Landwind X2 has created a super large driving space with a body size of 4160*1810*1670 mm and a wheelbase of 2560 mm, and at the same time achieved the maximum space utilization. optimization.
Third: excellent performance of power to set a new benchmark for small SUV
In terms of power, the experience of the previous car companies is sufficient. This is enough to cover two aspects: first, on the basis of ensuring low fuel consumption, it can meet daily transportation; secondly, based on consumers' small SUVs. This basic understanding, car companies do not need to make great efforts to develop better performance of the powertrain, which also directly leads to small SUV engines, transmissions, etc. stay at a lower level. Based on this, the Landwind X2 power system uses a 125-horsepower 1.6-liter naturally aspirated engine with a peak torque of 160 Nm and a 1.5T turbocharger with a maximum power of 156 hp and a peak torque of 215 Nm. engine. In terms of transmission system, it is matched with 5-speed manual or Aisin automatic transmission. The book data is comprehensively ahead of the current popular small SUV models, and there are breakthrough developments in power output and fuel economy.
Finally, let's talk about the price. As far as the market is concerned, the price of the self-owned brand small SUV is basically kept within 80,000. Compared with the 120,000 joint venture small SUV, the natural advantage is obvious. Looking at the pricing of Lufeng Motor's past sincerity, the strategic Landwind X2 will obviously not be difficult for consumers in terms of price.
Editor in charge: Wang Wei
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