Well-known men's wear brand AKCLUB image spokesperson Nikolai drops Shanghai fashion week

On April 8th, 2017, the Danish national treasure actor NIKOLAJ COSTER-WALDAU appeared in the famous Armory Menswear brand AKCLUB Shanghai Xintiandi Fashion Store, officially debuting as an AKCLUB image spokesperson. AKCLUB's first brand image spokesperson. Nikolai has become a household name in the corner of James Lannister of the "Sovereigns" in the American Play "Game of Thrones". He visited Shanghai, China for a three-day AKCLUB brand campaign and met with the media and fans. Mr. Song Ping, the founder/chairman of AKCLUB, and Mr. Zhou Long, the CEO of the brand, stated that the brand spirit of “PEACE WORK & LIFE” advocated by AKCLUB is also the attitude of life that Nikola believes.

Afterwards, Nikolai visited the scene of the AKCLUB 2017 Winter/Autumn fashion show and witnessed the trend of the military in the new season. Li Siyu, star of the beautiful and beautiful woman, and Bai Yanxuan, a popular actor, also appeared on the scene. Nikolai said that when he first filmed the AKCLUB film in Los Angeles, Hollywood stylists also expressed their love for AKCLUB's clothes. This time his appearance will undoubtedly become the climax of this Shanghai Fashion Week, which will arouse the audience's surprise and cheers, marking the further internationalization of Shanghai Fashion Week.

In this season, designers broke the reorganization of letterhead printing to create an unprecedented large body print that was used in fabrics, scarves, coats, jackets, and many other items. The fabrics used by AKCLUB are, as always, sturdy and wear-resistant, with natural color, such as: dark indigo, military green, milk grey, and red as a brightening. The boiled wool texture combined with a special backing, wool twill and knit fabrics with sporty feel, and many interesting knit structure fabrics such as jerseys were all presented in this season.

In Nikolay's trip to China, AKCLUB also specially arranged for the "Game of Thrones" movie fans to arrange live broadcasts for Tmall and Tencent fan clubs. The meeting will be held at AKCLUB house on Changle Road. AKCLUB house is the uniform museum of AKCLUB. It contains old military uniforms from different countries in different ages. The purpose is to let more people understand the evolution and charm of the military style.

It is worth mentioning that this film fan meeting was hosted by Gu Tianlan, a popular Weibo V and talk show translation expert. As the “Veteran Fan of the Game of Power,” Ms. Gu’s vernacular, communicating with Nikolay about various classic plots, Nikolay frankly stated that he had changed his life after he’d asked a lot of questions. "The game of power" certainly changed his career, but life still lives. He is fortunate to have a happy family with two lovely daughters. His ideal state of life is to find a balance between life and career. In AKCLUB's publicity video of this season, Nikolay and her daughter reappeared in the communication scene. From his passionate letter to his daughter and wife, we felt love and strength. This is also the spirit of AKCLUB2017 autumn and winter big show hopes to pass, in the old days of getting away and the increasingly distant home letters issued a modern fashion diversification.

About AKCLUB

About the brand:

AKCLUB, created by a team that loves military culture, research techniques and fabrics, is a designer brand inspired by World War II old military uniforms. Under the leadership of Johnny Diamandis, a famous designer of Burberry brand men who studied the World War II military uniform, he devoted himself to inheriting the practicality, functionality and fashion of wartime military uniform development, and to present the concept of military uniform pragmatism aesthetics. Let the old style of military uniform return to contemporary life.

What AKCLUB believes is that a good piece of clothing will last a long time as time goes by. The greatest affirmation for a piece of clothing is to wear it regularly and for a long time. Therefore, AK men's clothing to do more tough quality, full of dignity of men's clothing, just as wartime military uniforms for people's attraction, then the classic hard-sports clothing.

AKCLUB believes in the meaning of "time" and "emotion" in clothing. With "old military uniform" as the starting point, it creates a series of costume works that combine the spirit of tough guys with the spirit of tough will to interpret the lifestyle of "PEACE WORK & LIFE". .

Since the establishment of AKCLUB in 1993, following the successful opening of online and offline stores, the first image spokesperson for 2017 will also be "The Game of Thrones," "The Champion", played by James Lannister, Hollywood star Nicholas. In office, he was enthusiastic about life and work, and he perfectly displayed the hard style of “PEACE WORK & LIFE” advocated by AKCLUB.