Xiaotong Li shares wannabebe children's wear brand appearance CHIC

The origin and background of wannabebe

Wannabebe was founded by Xue Zili, Li Xiaoyi, and Li Yue, three independent women. From the initial idea, to the idea of ​​brand design, and to the preparation for brand announcement, wannabebe has been preparing for nearly two years. Xue Zili is a senior in the clothing industry and has been deeply involved in the Shanghai garment industry for more than a decade. He has a complete supply chain system and a strict quality control system in the garment industry. Xiaoqing Li is a film and television actor that everyone is familiar with. The character is unforgettable. She also has unique “buildings” for fashion and clothing; Li Yue has rich entrepreneurial experience, keen sense of smell and rich resources for the market. This has made Sand Culture a leader in the industry competition since its founding. Its children's wear brand wannabebe is determined to become a well-known children's wear brand in China, enabling babies to grow up in a safe, comfortable and fashionable clothing environment. .

"Warm companionship"

Adhering to the concept of "warm companionship and growing together," the brand starts from the child's point of view. From the memory of the senses, a childish, warm and beautiful fairy tale begins with a sense of fun, so that the product is not only comfortable and Security, but also contains a sincere feelings.

As the child grows up, wannabebe uses high-quality life philosophy and uncompromising life attitude to let children learn to live in a positive atmosphere and guide themselves with exquisite life attitudes. In warm, safe, beautiful and rigorous clothes In the concept, we enter the youth era of self-confidence, self-improvement, and self-discipline. Wannabebe seeks to change the concept of dressing in an era, starting from the brand itself, trying to encourage parents to communicate with their children on an equal footing, and allowing them to live in a true warmth.

Production is the lifeline of the brand, and at the same time, wannabebe has a more mature supply chain to support it. In Fengxian, Shanghai, it has a product development center covering nearly 6,000 square meters and covers an area of ​​12 mu and 8,000 square meters. It owns 102,000 square meters of land and 50 square meters of land in Yancheng, Jiangsu Province. The production bases of parking spaces for employees; at the same time, long-term cooperation with high-quality suppliers and manufacturers, from the three provinces in the east to the Pearl River Delta, covering all major rivers and north and south; serving hundreds of excellent brands at home and abroad. After 15 years of accumulation, this supply chain can achieve a response rate that is much higher than the market average, from fabrics to products. Using time as a barrier to consolidate the supply chain is the absolute advantage of the brand.

The industry is quite looking forward to the development prospects of wannabebe. The founders also stated that the company will make wannabebe a national brand and its brands will also gradually develop women's brands and living spaces.

Wannabebe's design concept and product style

Wannabebe Director of Brand Design, has served as design director of well-known brands such as attachment, and has more than ten years of experience in the children's wear industry. Ms. Jiang from the point of view of the children's wear style market and consumer trends presents the product design concept of the brand.

Wannabebe, meaning wanna be babe, everyone wants to be a baby. In the family unit, the baby is the crystallization and transmission of love, full of love family, everyone is a baby.

Brand design gives people a feeling of freedom and personal expression of European urban leisure style. The combination of low-saturation color and simple bold print fabrics, plus a cool, cool theme. Use simple lines to create a pop and simple urban style. Commodity lines consist of three types (Fashion Series, Denim Series, Leisure Series).

New retail model, look forward to "grow together"

In terms of brand operations, wannabebe adopts new retail methods, including online, offline, and logistics. Online channels include online channels for traditional e-commerce, WeChat, live broadcast, and Weibo, and offline stores include stores, display stores, and specialty stores to quickly and easily respond online and offline. Do light inventory operations.

From the brand story, to the brand design, to the brand operation model, a brand new children's wear brand first saw its shape.

Want to know more?

Come to CHIC2017 (Spring) Brilliant Children's Wear Exhibition Area!

The Wannabebe booth number is 2-M303.