The Rio 2016 Olympic Games was only less than a month old, and Brazil is making a final sprint for the first Olympic Games in South America. The official uniforms of the Olympic and Paralympic Games are provided by the official Olympic partner 361°, and more than 2 million Olympic official uniforms are now in place. The staff are gradually receiving shoes and clothing full of Brazilian elements.
In early May, the Brazilian Olympic Organizing Committee officially released the official Rio uniforms designed and exclusively supplied by its official partner 361°. 361° has provided uniforms for the 2010 Asian Games and the 2014 Nanjing Youth Olympic Games. This time, it was also approved by the Rio Olympic Committee and was recognized as the first Olympic staff. A Chinese brand that provides official uniforms. The overall design of the official uniforms is bold and strong in color, reflecting the warm and passionate character of the Brazilians. In addition, the design is cleverly integrated with the unique culture and landscape of Samba, Rio Monte Cristo and Baker Hill. Carlos Nuozman, chairman of the Rio Olympic Committee, commented on the official uniform: "The design of the official uniform will bring the passion and the enthusiasm of the Brazilian people to the world very directly."
Rio Olympic staff official uniform
Bright and bright blue, red, green and yellow, the four colors of the uniform are taken from the colors of the Rio Olympic emblem, which are worn by technical officials, medical personnel, volunteers and other staff members to convey the "four colors." , a team" design philosophy. At that time, the athletes, coaches and audiences who participated in the Olympic Games can distinguish the work responsibilities of the staff through the color of the clothing.
More than 2 million Olympic official uniforms are in place
361° has been in the design, development and production of the official uniform of the Rio Olympic Games for more than two years. In addition to the careful design of the exterior, the staff of the 361° Olympic uniform is also very functional. Taking into account the weather factors and the nature of the work, the uniforms are made of special fabrics that can adapt to hot and cold weather. The design of the official uniform is also very intimate. The custom-made zipper allows the wearer to insert his own name. The trousers that can be disassembled into shorts and the easy-to-wear pockets reflect the 361° design.
In addition to providing a full range of professional sports equipment for the Rio Olympics, Paralympic Games and all test competitions, including technical officers, medical staff, tournament staff, other staff and torch relay participants, 361° will also provide Celebration etiquette costumes, referee uniforms, media-assisted passages, etc.
In recent years, the Olympic Games have adopted the practice of unified clothing for the staff of the Games. Previously, such official clothing supply has been monopolized by foreign brands. These costume designs are quite satisfactory, some are amazing and beautiful, and some have received mixed evaluations.
The 2008 Beijing Olympics staff uniforms provided by Adidas are in three colors. "China Red" is a uniform for staff; 100,000 volunteer uniforms use a cool, quiet "blue and white"; the fair and subtle "Great Wall" Gray is the best uniform color for technicians. The Xiangyun pattern on the clothing and the emblem of the Beijing Olympic Games both reflect the strong Chinese cultural characteristics.
The staff of the Vancouver Winter Olympics is provided by the Canadian company Hudson's Bay Company. The complete set includes waterproof jackets, warm trousers, plush hats, long-sleeved linings and warm vests to suit different environments. The clear blue sky of the Vancouver and the blue of the ocean are the main colors. The different types of armbands are used to distinguish the types of staff: the red armband represents the medical staff, the yellow armband represents the volunteer, and the purple represents the stimulant tester.
London city volunteer uniforms are controversial
The uniforms of the London Olympic technical staff were designed by the London Olympic Organizing Committee and the fashion chain Next. The design was inspired by British culture and tradition, and added some British quirky and modern elements. The British Royal UV suit, with the red collar and cuffs of the garrison red uniform, makes the crew very eye-catching in the crowd. Adidas offers similar color schemes and designs for the tournament volunteer costumes. London city volunteer clothing based on the London Olympic logo design has attracted a lot of controversy. Some people think that it is fashionable and avant-garde, and some people spit it like "Pearcy Pig" candy, and some people bluntly say that this dress looks like A pair of slanted "big cups of pink bra".
The Sochi Winter Olympics staff uniform is provided by the Russian local brand Bosco, the uniform jacket is based on the sky blue, and the colorful blocks on the jacket that exceed the complex graphics quickly attract attention. Since the jackets are randomly cut from colored fabrics, each jacket looks similar, but each one is unique. The collection of more than 100 colors in one coat conveys the unity and integration of hundreds of ethnic groups in Russia. It also shows the diverse cultural characteristics and artistic inspiration of Russia.
The normal operation of such a large-scale event such as the Olympic Games is inseparable from the efforts of all parties. The hard work of the staff of the uniforms wearing uniforms has impressed you and me. It is their efforts to make the Olympics even more exciting!
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