Fei Xiang Endorses Yiwu's “100 Years” Hosiery Brand

In recent days, Yiwu seems to have aroused a "star style": socks, underwear and other textile companies at huge amounts of money to invite celebrity endorsement products, build brands. Yesterday morning, Jiubai Knitting Co., Ltd. invited singer Fei Xiang who was popular in the north and south of the country because of "A Fire in the Winter." According to Ye Qinyong, chairman of the company, Fei Xiang’s endorsement of “a hundred years” is because his childhood was very infatuated with his songs.

At about 3pm yesterday, the handsome Fei Xiang stepped onto the stage in the applause of the people. Although he was already middle aged, he was still full of vitality. In an interview with reporters, Fei Xiang said that many companies invited him to speak on behalf of the company, this time he chose the "hundred years" hosiery, because he prefers the "long time" brand style, but also firmly believes that "long time" great potential for development.

Fei Xiang: Men forty alcohol and alcohol

With a pair of gray-blue eyes, the tall, handsome, baby-faced singer Fei Xiang, who has been over forty years old, seems to his fans that the man in front of him has absolutely no look of disorientation. The years are on his face. It doesn't seem to leave much trace. Yesterday afternoon, Fei Xiang signed an appointment at Jindu Hotel to become its product image spokesperson at the invitation of Yiwu Jiuhun Socks. This made it possible for more than 100 people who came to the signing event or who had enjoyed spending time with Fei Xiang, or who had once again liked him, had a zero-distance contact with him. Fei Xiang’s 1.90-meter tall man feels “stressed” by all the men on the court. Women are even more enthusiastic. Although Fei Xiang’s visit was an endorsement of the image, the enthusiasm of the audience seemed to push the signing event to the fan meeting. When Fei Xiang first came to power, everyone could no longer sit still, and they all came to power to ask for a photo and exchange.

The relationship between idol and strength

In the spring of 1987 CCTV, the young Fei Xiang conquered hundreds of millions of fans in the Mainland with “Hometown’s Clouds” and “A Fire in the Winter”. Fei Xiang became popular in the whole of China during the night. For those of us who are about 30 years old, Fei Xiang is as important as Qi Qin and Cui Jian, whom we worshiped when we were young. It is a spokesperson for a period of youth.

It can be said that Fei Xiang was the first idol singer to be popular at the CCTV Spring Festival Gala. The cool and handsome temperament, the passionate singing, the sunny smile, and his own affinity have naturally attracted many fans. After a lapse of more than a decade, this feeling still pervades the scene of signing activities. Even at the reporter’s side, there were innocent girls who vowed to not marry in the past. Today, of course, it has already been a wife and a mother, but Fei Xiang's influence on that generation of young people is evident.

Lively singing, enjoyable

Many of the guests who came to participate in the brand endorsement activities were fans of Fei Xiang. Being able to get in close contact with the singer you love when you were young, you naturally will not miss this rare opportunity. When Fei Xiang and everyone communicated with each other, an agent could not restrain their excitement and staged a performance of Fei Xiang’s famous song “A fire in the winter”. The great momentum of Fei Xiang’s singing praised the passion of the audience. Applause pushed the atmosphere of the signing party to a climax.

Compared with other idol singers, Fei Xiang fans are even more leaping. Participants between the ages of 30 and 50 mostly had a deep impression on Fei Xiang. A woman at the scene said: “I used to listen to Fei Xiang's song when I was young. I also walked a few kilometers to the city to buy Fei Xiang’s genuine tape. The tape has a beautiful picture on her cover. I’m able to see today. Fei Xiang, I'm so happy."

Although many agents and viewers hope that Fei Xiang can show his voice, Fei Xiang did not intend to “derail”. As a product image spokesperson, he expressed that he would only answer questions related to products.

Business and art do not draw a clear line

In an interview approaching various media outlets, a reporter asked how to regard the relationship between product spokesmen and art. Fei Xiang bluntly said that he never thinks that business and art must be separated. Art needs commercial support. Under the current circumstances, if it is purely art and art, it is generally difficult to make art popular among the general public.

Fei Xiang said that he went to Broadway in the United States in the 1990s in order to study musicals better. This is because he likes this music form very much. Now back in China, I have also seen some of the better musicals such as "Snow Wolf Lake" and I am eager to see a better development of Chinese musicals.

For this time Yiwu to carry out product image spokesperson activities, Fei Xiang himself as a musician, first of all still have to do their own job, when doing product endorsement, they will have a certain degree of understanding of this product before deciding to act. This time promised to be the endorsement of Yiwu’s long-term hosiery industry. In the early days, he had conducted a “review” of the company and the owner. He believed that the company had a development prospect and the owner had his own more practical development strategy before he agreed to do it. The image spokesperson for this product.