2017 Keqiao Textile Expo: Flying fashion dreams bring together innovation power

“The clear water sails smoothly to the five lakes and four seas; Changhong sound color welcomes thousands of customers.” This is a couplet on the Kedong Bridge in Keqiao District, Shaoxing City, Zhejiang Province, which expresses the prosperity of the business in Keqiao Town. . “Ke Shuiliujin”, today’s Keqiao China Textile City, is the world’s largest textile distribution center with the largest facilities and the largest variety of products. Keqiao held the textile expo for 19 consecutive years to promote the continued prosperity of China Textile City. The convention and exhibition economy, led by the Spring and Autumn Textiles Fair, has become the engine of Keqiao's service industry development. From October 14th to 17th, the four-day 2017 China Shaoxing Keqiao International Textile Expo (autumn) was held at Keqiao China Textile City International Convention and Exhibition Center. The exhibition has a total of 1,610 booths and 596 exhibiting companies, with an exhibition area of ​​38,000 square meters. The scale is the highest in previous textile fairs. The main exhibits include textile fabrics, textile accessories (raw materials), textile machinery, and creative design.

As one of the most representative textile cluster bases in the country, Keqiao has explored a new road for industrial clusters to showcase the innovative combination of “textile + fashion”. Keqiao Textile Expo adheres to the theme of “International, Fashion, Green, High-end” and “Government-led, Market Operation”. After years of accumulation, the brand influence is increasing day by day. On the morning of October 14, Sun Ruizhe, president of China National Textile and Apparel Council, Liang Rong, vice president of China Business Federation, and Zhang Xi'an, vice president of China Chamber of Commerce for Import and Export of Textiles, visited the textile expo. They have successively walked into Zhejiang Dingji Digital Printing Co., Ltd., Zhejiang Red Green Blue Textile Printing and Dyeing Co., Ltd., Jindianzi Textile and other booths, and went to Binhai Blueprint Fashion Town Zone and Qianqing Yarn Raw Material Zone to watch China Textile. City "Fast Fashion • Quick Response" FDC catwalk event. Everyone believes that in recent years, Keqiao District has been aiming at “green high-end, world-leading”, vigorously promoted the transformation and upgrading of the textile industry, and actively cultivated new industries such as new materials, new processes, creative designs, improved product quality and improved products. The added value provides a “Keqiao Model” for the green and healthy development of the textile industry.

Fabric feast blooms with innovative charm

After 19 years of development, Keqiao Textile Fair has become a large platform for the exhibition of textile industry. Due to the effectiveness of the exhibition, accurate positioning, refined services and a large number of textile information gathering, Keqiao Autumn Textile Expo is favored by well-known textile companies at home and abroad. Zhejiang Red Green Blue, Zhejiang Fantas, Wujiang Hualian, Sichuan Chuanmian, Guangzhou Xinsheng, Shaanxi Qinyuan and other famous textile enterprises inside and outside Zhejiang Province are loyal exhibitors. In this exhibition, “Fantes” prepared 4,000 fabric samples and waited for new and old customers at home and abroad to visit and purchase in the “old place”.

At the booth of Shaoxing Buting Textile Co., Ltd., the soft and soft artificial cotton has silky lightness and the price is much cheaper, which subverts the original impression of the rayon. General Manager Qian Shuijiang introduced that the company's artificial cotton is very popular for a series of home furnishing. Now the company sells both domestically and abroad, and exports to Southeast Asia, Russia and other countries and regions, and exports reach 100 million US dollars every year.

Changshu Quanliu Textile Co., Ltd. has participated in the textile expo many times. Chen Mengyi, senior business manager of the company, said that the annual spring and autumn textile fairs are a must-have, and they are very rewarding. Because of the different merchants in spring and autumn, they cannot be missed. She said that the Keqiao Textile Expo is professional, considerate and thoughtful for exhibitors, exhibits peace of mind, hangs fabric samples, and has more foreign businessmen. The company's fabrics are very popular among foreign businessmen.

Fujian Changle Tianhua Knitting Co., Ltd. is also a frequent visitor of Keqiao Textile Expo. The company is mainly engaged in lace and mesh, and has established an office in Keqiao. The company's salesman Xiao Zhuxin said that every time he visits Keqiao, he will get to know a lot of new merchants. Therefore, the company is included in the exhibition plan every year and book the booth in advance.

Suzhou Zhenlun cotton spinning was unveiled at the special booth, and the exhibition was bright and simple. The company has been exhibiting for many years. Jin Ming, deputy general manager of the sales department, introduced the company's great attention to the Keqiao Textile Expo. Every time, the company is very satisfied with the harvest. As the company's products are in short supply, many customers come to the exhibition site to see the order.

Shaoxing Yuhuang Textile Co., Ltd. is the first to exhibit at the Textile Expo. The company is mainly engaged in fashionable women's fabrics. General Manager Ye Lijun insists on original design and pays attention to innovative research and development of new patterns. Although it was just established in February this year, due to the novel fabrics and keeping up with the trend, quality buyers from the Middle East and other places are coming. This year's first exhibition of the textile expo, the company debuted with a 54-square-meter special booth, carefully selected thousands of new patterns for customers to choose.

“Buddha Pier” is a global textile trading platform that expands overseas markets with the “concentrated fabric supermarket” model. In addition to online services, suppliers have established 50,000 square meters of product display physical space. Liu Wenting, general manager of the company's global business unit, said that “Bud Wharf” is committed to building a platform for small and medium-sized enterprises. At this textile fair, 16 textile companies will participate in the exhibition. Then, they will lead these companies to participate in Peru. Since the establishment of “Buwu Dock”, 81 strategic cooperation projects have been reached in 9 countries to promote Keqiao Textile to the world.

Innovation has always been the biggest highlight of Keqiao Textile Expo. Many textile companies have come up with new fabrics and expanded sales with the help of Keqiao Autumn Textile Expo. Over the years, Sun Ruizhe, president of the China National Textile and Apparel Council, has been paying attention to the development of the textile expo. In his eyes, Keqiao is a textile town in China and the world, and the Keqiao model has led the transformation and upgrading of the Chinese textile industry. He believes that this year's textile expo reflects the characteristics of technology, fashion and green. This is also a new label for China's textile industry. Keqiao Textile Expo has set a model for China's textile industry.

The China Business Federation has been accompanied by the growth of the Keqiao Textile Expo. The vice president Liang Rong was deeply impressed after the first day of the exhibition. What impressed her the most is the improvement of innovation. The characteristics of high-tech application, creative display and green are prominent. At the same time, the service function of the exhibition has also been strengthened, which has built a shared platform for Keqiao Textile's real economy.

Fashion Keqiao is on the world stage

Shaoxing Keqiao is known as “a city on a piece of cloth”. The large textile industry is the pillar industry, basic industry, advantageous industry and civilian production industry of Keqiao District, accounting for 65% of the total industrial economy of the whole region. Formed a unique advantage of "base + market". Keqiao District Party Secretary Shen Zhijiang said that from "processing factory" to "high-end customization", from "textile area" to "textile strong area", Keqiao textile industry is rapidly advancing toward "green high-end, world-leading" As the wind vane of Keqiao textile industry, Textile Expo has been actively constructing a communication platform with professional and focused vision and spirit for many years. He said that this year's textile fair is a grand event for fashion and creativity. It is also an important platform to show Shaoxing's textile industry and urban value. It will effectively gather more fashion and creative elements, and will definitely promote the value of the upstream and downstream industries. Keqiao has created a new vitality in the high-end textile industry of 100 billion yuan, accelerating the transformation from “the textile capital” to the “fashion capital”.

Zhang Xi'an, vice president of the China Chamber of Commerce for Import and Export of Textiles, also visited Zhejiang Textile Industry Cluster while visiting the Textile Expo. He said that he felt a new atmosphere at the Keqiao Textile Expo. In particular, he felt that the Shaoxing textile industry is transforming from a traditional industry to a fashion industry, attracting many designers to Keqiao, adding a stylish color to Keqiao.

Wang Bin, the representative of the Hong Kong Trade Development Council in Zhejiang, has been visiting the Keqiao Textile Expo for the fourth time. He believes that the textile fair is “good year after year”, especially the most fashionable. Hong Kong is a fashion city. Keqiao and Hong Kong have a lot of cooperation in design, research and development, and personnel training. He hopes that through the Keqiao Textile Expo, the two sides can further strengthen cooperation.

Guo Mu, honorary president of Zhejiang International Convention and Exhibition Industry Association, was very touched by the changes in the “fashion” and “smart” of Keqiao Textile Expo. He believes that Keqiao Textile Expo will closely follow the keywords of “international, fashion, green and high-end” and do a good job. At this exhibition, the buyers will be implanted with chips on the badge, through big data. Processing, the exhibition can do a good job of customer analysis, build a mutually beneficial and win-win business interface platform for both parties.

Mr. Zhao, a business manager from a clothing import and export company in Suzhou, visited the textile expo many times. He felt that the new fashion at this year's textile fair was higher and the fashion fabrics increased significantly. From the changes in these years, after continuous innovation and improvement, Keqiao Textile Fair has developed from small-scale exhibitions in third- and fourth-tier cities to important textile trade fairs in the Yangtze River Delta region and international influence.

Lin Zhi, purchasing manager of Shanghai Mark Huafei Company, has come to Keqiao Textile Expo for many times. She said that the quality of fabrics exhibited by Keqiao Textile Expo is good. 70%-80% of the fabrics of the company are from Keqiao, except for the on-site visits. In the year, the company also actively participated in the docking activities held during the exhibition and reached cooperation with quality suppliers.

Zhang Xiangbin, general manager of Mengshuyao Fashion Co., Ltd., said that too many textile people have become attached to Keqiao. He will come to Keqiao every once in a while to see the latest textile trends, and Keqiao Textile Expo It is one of the exhibitions he must visit every year. In addition to purchasing fabrics, he is to contact old friends to meet new friends through the platform of the textile expo. This time, he is looking for suppliers for new product development in spring and summer next year.

The two business managers of Zhangjiagang Youquan Garment Co., Ltd. came to visit and purchase for the first time. They drove in the early morning on October 14th. I didn’t expect the fabrics displayed here to be so fashionable and of good quality. I feel that this trip is very rewarding. Big.

The rich supporting activities have always been the highlight of the Keqiao Textile Expo. This year's Autumn Textile Expo series of professional activities include 2017 Shaoxing Keqiao Fashion Week, "China Textile City Cup" 2017 China International Fashion Design Competition Awards Ceremony, China Textile City "One Belt and One Road" Trade Exchange Conference and Textile Global Sourcing Matchmaking Conference China Textile City “Belt and Road” China-Myanmar International Textile Exhibition Briefing, China Textile City “Belt and Road” textile and clothing trade sharing exchange and China Textile City “fast fashion • fast response” FDC procurement docking activities, etc. The merchants donated a “big meal” of textile fashion creativity.

At the “2017 China Fashion Fabric Design Competition” awarding ceremony, 8 companies including Shaoxing Keqiao Twilight Textile Technology Co., Ltd. won gold, silver and bronze awards and innovative technology and fashion color awards. At the “National Textile Product Development Base Awarding Ceremony” and “China Textile Fabric Trend Research and Publishing Alliance Awarding Ceremony”, the well-known brand “Jima Maliang” from Keqiao was awarded “National Hemp Textile Product Development Base” "Xinle Textile" was awarded "National Jacquard Shirt Fabric Product Development Base"; "Red, Green and Blue Printing and Dyeing" was awarded "National Digital Printing Fabric Trend Research Center", "Rainbow Printing and Dyeing" was awarded "National Fashion Knitted Fabric" Trend Research Center."

During the textile expo, the 2017 Keqiao Fashion Week held the theme of “Fashion New Layout” and “China’s first international fashion week with fashion and creative fabrics as the core”. Guided, product development and fashion promotion professional services guided by fashion trends, and Keqiao Textile Expo will complement each other, leading and promoting the accelerated development of Keqiao fashion and creative industry.

In the past 19 years, Keqiao Textile Expo has made a huge leap in scale and influence. In recent years, the organic combination of Keqiao Textile Expo and Keqiao Fashion Week has further strengthened the “barometer” function of the textile expo in creative design and fashion release, and promoted Keqiao to become the source of fashion trends and fashion ideas in the domestic textile industry. .

“The strong textile industry foundation and the prosperous textile city market are the strong support for the exhibition. We are intensively working hard to improve the effectiveness of the exhibition and strive to create value for the majority of customers.” The relevant person in charge of the Keqiao District Convention and Exhibition Office said.

Editor in charge: Xu Yuehua

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