Top brand Van Cleef & Arpels will land in China next year

With the rapid economic development, China has become a dynamic zone where international top brands compete. Along with high-end clothing and cosmetics, top jewelry brands also come. Among them, Van Cleef & Arpels, a French family known for its brand names in the jewelry brand, is expected to land in China next year. The first stop will be Beijing.

World-class jewelry brand, Van Cleef & Arpels began in 1906. This year, Van Cleef & Arpels laid the groundwork at No. 22, Vanton Square, Paris, and established the world's stunning creative kingdom. From then on, it was a place of high quality and design. Van Cleef & Arpels became a hot brand after becoming a publicly known brand and has always been a leader in the industry. Today, it is still the supreme name of senior designer jewelry.

Van Cleef & Arpels's work insists on the selection of the best jewels and the intricate technology of inlays. His creative style is subtle, vivid and novel, and there is no one day to pursue perfection. In 1930, Van Cleef & Arpels invented the Babao Temple which was filled with women's tenderness. This is the ancestor of a modern cosmetic case. It was specially registered as a patent trademark. It can be used to display a variety of carry-on items, including landscapes, flowers or Chinese art. Play patterns, exquisite workmanship can be comparable to 18th century classic furniture. Another famous masterpiece of Van Cleef & Arpels was the "mysterious mosaic" invented in 1933. This technique does not have any visible claws. The effect of the mosaic is simple and beautiful. It can be used for bracelets, flowers or butterfly brooch, rings and other jewelry. At present, there are no more than six artisans in the world who can use the “Mysterious Mosaic” technique to achieve the ultimate in craftsmanship. It is exclusively for Van Cleef & Arpels.

As early as the 1920s of the last century, Van Cleef & Arpels turned the watch into a “jewel of time display”. The classics of the past have also inspired the design of Van Cleef & Arpels, such as the archeological excavations of the 1919 Egyptian Spearhamian Pyramid archaeological excavations, the style of the Second Empire, Chinese arts and Japanese arts and crafts. The beauty of nature is the source of the interpretation of Van Cleef & Arpels. Roses, peony, swallows, butterflies, snowflakes, and raindrops are all the same. In addition, Van Cleef & Arpels closely follows the trend of textiles and fashion, woven precious materials like fabrics, twisting metal like fibers, making knots, textured patterns, ropes, pendants, flowing spikes, and other decorative pieces; The gems are turned into various ornaments; the precious metals are carved into Tonghua, gauze, and fishnet patterns, which are vividly shaped.

Van Cleef & Arpels has always been a love of the royal family and stars. The British Duchess of Windsor jewelry set, the Egyptian princess's wedding jewelry, Royal jewelry Royal Monaco, Thailand's Queen's neck ornaments, Iranian Queen's crown, Indian Maharajah's necklace, all revealing elegance. Van Cleef & Arpels wins the favor of women, Elizabeth Taylor, Sophia Loren, Odile Hepburn, Sharon Stone, and Giulia Roberts, including Diana, who has passed away, etc., are all faithful to it. customer.