Youngor's American-style casual wear is dedicated to creating a "temperature-conscious clothing brand"

On October 18th, Ningbo International Fashion Festival is about to kick off. An American brand celebrates its 130th anniversary in Ningbo, China, Hart Schaffner Marx is the Chinese coordinate of the century-old legend. The leader of this feast is the Chinese clothing giant. Youngor. Chen Zhongchao, deputy mayor of Ningbo, Chen Dapeng, executive vice president of China Garment Association, Li Rucheng, chairman of Youngor Group, and JEFFREY WOLF, chief administrative officer of Hart Marx, attended the event.

In the US, what is the first choice for men's clothing brands in the fashion world? So no doubt, Hart Schaffner Mar is a name that many people will mention. Hart Schaffner Marx, from Chicago, his manufacturer Hartmarx has spanned three centuries and is full of its unique and immortal legend.

The Youngor Group was authorized in 2007 to become the licensor of the “Hart Max” globally licensed independent brand and the only licensor of the Hartmark brand in China, Hong Kong and Macau. In 2014, Youngor Group acquired Hart. Max’s management rights in mainland China, Hong Kong and Macau are determined to “make clothing with temperature and brand with temperature”. So far, the brand has more than 300 stores, mainly in the first- and second-tier cities, and retail sales have exceeded 500 million. It is planned to achieve a retail breakthrough of 10 billion in the next 3-5 years.

For a long time, the fashion industry and consumers have adopted European British style and Italian design as the mainstream of fashion in the world. Last year, Youngor Group cooperated with world-class fabric manufacturers such as Zegna (ZEGNA), LORO PIANA, Cerriti 1881 (CERRUTI 1881), Albini (ALBINI) and ALUMO (ALUMO) to jointly develop and launch Youngor's high-end independent brand, MAYOR, meets the needs of market upgrading and is highly recognized by domestic and foreign markets.

Nowadays, people have realized that rigorous political negotiations and business negotiations can be completed in a relaxed environment such as manor, winery and beach. As a model brand that successfully interprets the American spirit, Hartmark is just like an Americanized gentleman – with responsibility, responsibility and pioneering spirit, pursuing success and being willing to innovate. Li Rucheng, chairman of Youngor, said that enterprises should take advantage of the trend and introduce more European classic and American casual clothing brands, focusing on the combination of high-grade fabrics and exquisite crafts, so that domestic middle-class consumers have more choices. He predicted that the growth rate of Hartmax brand clothing in the Chinese market will far exceed the US domestic market.

Younger pioneering and innovative spirit in the clothing industry since the leading and exemplary role of innovation in technological progress, model, product development, international operations to upgrade the supply chain, and to standardization, automation, information, intelligence, focusing on the one hand the introduction of intelligent manufacturing production, enhance the comprehensive competitiveness of enterprises.

Chen Dapeng, executive vice president of China Garment Association, also fully affirmed the achievements of Youngor in his speech. He said, "Youngor is a leading enterprise in China's textile and garment industry. In the development of China's modern garment industry, it has always played an important role in the industry in the spirit of continuous innovation and innovation. In recent years, facing consumption Transformation and business transformation, Youngor Group vigorously promotes technological progress, product development, model innovation and international operations, integrates upstream and downstream and domestic and international quality resources, upgrades product chain and supply chain, and focuses on intelligent manufacturing, and firstly grasps new retail and comprehensively enhances Comprehensive competitiveness. The introduction of the Hartmark brand combined with Youngor's perfect market operation system and the establishment of the MAYOR brand with the world's five well-known fabric manufacturers are the innovative exploration and practice of Youngor's upgraded development and strategic vision. It also provides a lot of useful experience for the industry."

In the future, Youngor Group will also take advantage of the opportunity of Ningbo “ Made in China 2025” pilot demonstration city to prepare a world-class modern industry with standardization, automation, informationization, intelligence and integration. At the same time, with fashionable and marketable products, competitive cost, fast and efficient logistics system, comfortable experience environment, high-tech marketing means, for the upgrading of China's garment industry as a "leading geese".

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