Barry fabric: the role of face value and strength

When Fan Bingbing dressed in the "Forbidden City Robes" and appeared at the New York Metropolitan Museum Charity Ball, known as the "Oscar of Fashion", the oriental sentiment weaved by Zhejiang Barry Fabric Co., Ltd. began to spread on the international stage. It also allowed this young company to quickly become a sought-after supplier of first-line women's clothing brands.

Precise positioning, steady and fast

Barry Company is located in Shengzhou City, Zhejiang Province. It is a subsidiary of Babe Group and was officially established in 2013. It is the first Sino-Italian joint venture in China to produce high-end women's fashion jacquard fabrics.

However, the success of Barry fabrics is not accidental, and there is a deep historical accumulation and development track behind it.

In fact, Babe Group has been established for more than 20 years, relying on Babe Group, the world's largest producer of yarn-dyed jacquard tie fabrics. Barry has been based on a high starting point and high planning since its inception. According to Ma Shuang, CEO of Barry, Barry has been positioning the development of high-end women's jacquard fabrics from the beginning, and is in line with international trends, and cooperates with international brands to fill the gap in the domestic market.

The reason why it can quickly marry these well-known brands, Ma Shuang thanks to Barry's powerful "backing" power.

It is reported that Barry's "backing" mainly refers to cooperation with Italian factories. At present, Barry's Italian factory has cooperated with many top European design studios, which is a convenient way for Barry to obtain fashion information. With the power of the international platform, Barry can quickly and easily understand the high-end technology, greatly enhance the design strength of Barry and the ability to grasp the fashion trend of fabrics, creating an advantage for the creation of high-end women's jacquard fabrics.

It is reported that when Barry participated in the China International Textile Fabrics and Accessories Expo for the first time, there were more than 300 companies in the three-day period, and more than 1,000 business cards came to the fore. This kind of harvest caused quite a stir at the exhibition and made the industry more Looking at this up-and-coming star, I was amazed that "China can also make such high-end women's jacquard fabrics."

From the beginning, I just wanted to “get closer to the customer” and “to surprise the customer”. Barry has paid a lot in the back.

It is reported that in order to get rid of the inherent "tie style fabric" image, Barry has set up its own design team, spontaneously organize learning, training, and constantly improve in color, popular elements and Other aspects. The reporter learned that because the time difference between China and Italy is 6 hours, sometimes for the application of a new design element, the design team will always apply for overtime work and communication with Italian cooperation agencies.

Based on this kind of work attitude, after repeated research and experimentation, Barry finally broke through the traditional Jacquard technology that can only do 8 colors, and the embroidery process has reached a new level, and the design has weaved the world's top jacquard fabrics, the final show at the New York Metropolitan Museum of charity balls, finished pieces have to show the world heritage, energetic Made in China and Chinese design.

It is worth mentioning that Barry company designed and manufactured fabrics Fabrics China shortlisted three consecutive reviews.

Barry has gradually touched the "pulse" of customer demand. Yu Weilong is the business manager of Barry. Recalling the initial experience of connecting with customers, the “heartache” has changed into “confidence” that can select customers.

“Now many companies come to the company to visit and seek cooperation. In terms of customer choice, we hope to find customers who do not consider the price factor in the first place, and must be connected with each other and finally form a deep cooperative relationship like marriage. "Yu Weilong said.

It is reported that in the Yangtze River Delta, Pearl River Delta and North China regions, nearly 90% of the first and second-line brands have cooperated with Barry fabrics at different levels, and also with many domestic independent designers such as Bu Kewen and Liu Qingyang. Keep working together.

Intensive product line to strengthen the fashion of Zhangzhou

According to technical director Tu Yongjian design company, currently the company's products Barry features are divided into three categories: First, the Italian design and production of all imports of fabric; the second is a combination of Italian fashion-forward design, the use of Chinese high-grade jacquard and craftsmanship The jacquard fabric put into production; the third is the fabric that is designed and produced in China to meet the fashion requirements of the local market.

In order to meet the needs of customers as much as possible, Barry has established 3 teams of independent research and development, advanced customization and overseas R&D bases. It develops nearly 2,000 kinds of flowers every year, and introduces 352 sets of the most advanced computer weaving machines in the world. Constant temperature to ensure the production of any raw materials.

According to Tu Yongjian, since last year, Barry’s head office, Babe Group, has experimented with industrialized sericulture, and this test has been successful and started mass production this year. “By industrializing sericulture, the quality of the final product is more controllable, and the silk woven fabric is better than the fabric obtained by hand sericulture. By adjusting the different temperatures, the silk we produce is thick and thin, want to be fine. Realize personalized production from the source." Tu Yongjian said.

Tu Yongjian said that in the creative design of fabrics, Barry's cooperation with Italian institutions has an international vision and has greatly helped the company's growth and growth. However, due to the certain gap between the European women's wear market and the Chinese market, the European market is biased towards mature women, and the combination with the domestic market still needs some adjustment.

To this end, the company plans to set up a branch in Shanghai on the one hand, and further introduce excellent design talents to upgrade products. On the other hand, it began to sort out more lean product lines. It is reported that this year Barry has developed a more subdivided product line adjustment in fabric design. The rough product development refinement to ordinary series, custom series, neutral series, at the same time focus on the application and development on natural fibers and environmentally friendly series products. It also cooperates with Zhejiang University of Technology, Donghua University and Hong Kong Polytechnic University in production, research and research. Today, Barry has independently developed and designed more than 70% of fabrics, and the market conversion rate is also increasing year by year.

“When we participated in the China International Textile Fabrics and Accessories Expo for the first time, we are still a company that has no exhibiting theme. Now we will not only provide one-to-one service such as pattern and color matching according to the first-line brand planning, but also assist the company with the brand in the early stage. Collect creative elements, etc., and give reference to the design and creativity of enterprises. According to Tu Yongjian, this year Barry fabrics will cooperate with men's wear and high-end series of fast fashion in addition to ensuring customer service for domestic women's wear.

The Babe Group has achieved the dream of “leading the kingdom” for decades. Barry's creation is another Barbados Group to explore the transformation and upgrading, but also to create a model Shengzhou all of the fashion industry. Abandoning the aura brought by the group, Barry started from scratch, down-to-earth, high starting point, and the advantages of internationalization finally achieved the high value and strong strength. Standing on the glory of the tie industry, Barry also let the world see another light in Ganzhou.

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