On the other hand, the Japanese outdoor brand Meanswhile was once again UNEEK this time.

Urban Outdoor Style, simply put, is to simplify the complex and colorful outdoor clothing, add design and fashion elements, while retaining practicality, more suitable for wearing in the city, can be said to be a truly cross-border product. In Japan, where outdoor sports and street fashion are very developed, Meanswhile is loved by both outdoor enthusiasts and street fashion youth. It is inevitable.

To ask why Peopleswhile is such a cow, in fact, have a great relationship with the founder of Mr. Fujisaki! Mr. Fujisaki's father often goes to mountain camping with his children or to the nature. The father's teachings and nature's gifts gave Mr. Fujisaki a lot of creative (life) inspiration. Meanswhile's slogan is Design is a means to an end, not the end itself.

And friends who know the roots of UNEEK and KEEN should also know the other embarrassing story. KEEN's founders are from the family of shoes and are also world-class sailors. After KEEN was successful, he did not make any progress, and the founders handed over the future to young people to explore. For 3 years, the UNEEK born out of KEEN has inherited industry-leading advantages in terms of comfort, materials and fashion.

In addition to the comfort and function of the KEEN, it also introduces rich colors and unique shapes. The innovative rope structure really solves the problem of the fabric's tension when wrapping the feet. In the process of wearing, the rope will become the most suitable shape with the movement of the footsteps, and everyone can get unique comfort.

Why does the cooperation between Meanswhile and UNEEK is full of “machines” and is it a natural match? The answer should be obvious, because both of them are stylish outdoor brands that “integrate function and practicality into their lives.” They both break the conventional impression of outdoor brands and have established their own unique functional styles. The business philosophy of low-key and domineering side leakage is very irritating!

Unlike those brands that are purely designed for sale, Meanswhile and UNEEK, two trendy brands, are more concerned with what the design can do in everyday wear. Incorporating design into practicality, clothing/shoes are the most personal tools, and design is one of them. Meanswhile and UNEEK are natural in temperament, which is a very good fit: design is only the means to achieve the goal, not the purpose itself.

To evaluate whether a pair of shoes is “cool” or not, one of the best methods of identification is whether or not anti-gender wear is equally good: Meanswhile and UNEEK can be said to be very proud in this regard! There are two men's and women's shoes in this joint cooperation. Mr. Fujisaki has made UNEEK O2 a two-tone effect. In the past, monotone was too monotonous. This time, Meanswhile × KEEN UNEEK O2 should say that he is facing the appetite!

Faced with such a function of double kill tidal shoes, juvenile, have you found that your wallet has quietly lost?