Take you to explore the mystery of Danish amber (on)
Amber, with a history of thousands of years of "evolution", has a good auspicious meaning in both China and Europe. Chinese people love Amber because they believe that it can refrain from disasters and stay young. Europeans love amber because it represents bravery and happiness. As a traditional gemstone that China and the West love together, what kind of vitality is there in the design of the new era? Do you know an amber brand from Denmark that has more than 80 years of history? Today, let's walk into the world of HOUS OF AMBER and discuss the amber with Group CEO Lars Bladt!
Lars Bladt, CEO, HOUS OF AMBER Group
House of amber began in 1933 and has been dedicated to making the magical and beautiful amber a beautiful and cherished piece of jewellery. This short film will take you through the history of House of Amber and learn how it has grown into one of the largest and oldest amber jewellery manufacturers in the world. Let us approach it from 1933...
Q:
1. What are the criteria for the selection of amber?
A:
The amber used in our amber house is mainly produced in the Baltic Sea near Denmark. Of course, we also use amber rough from Myanmar, Central America and other places.
Among the selection criteria for amber, the most important one is to use pure natural amber rough without any pressing. We will use various methods and methods of detection and identification to ensure the quality and authenticity of amber. But because amber and diamond are not the same, there is no clear standard to evaluate which is better or which is not good, so the current evaluation is very subjective, and many Chinese people pursue the material very high, almost to the point of being harsh.
In fact, for us, amber inclusions and inclusions give us more signals that it is natural amber, but for Chinese consumers, they prefer the ultimate, perfect, flawless amber material. This is a different buying habit for different people.
Q:
2. What is the biggest feature of Amber House's product design? We have seen a lot of great amber designers in your brand. What do you think about the meaning of design for the product?
A:
Amber House is an international brand. The designers are mainly from Northern Europe, most of them are Danish, but we also have many international designers, such as Italy and Israel. In the future, we hope to have more from China, Japan, etc. The designer of the place joined us.
Design is very important. The value of design is to differentiate our products from the many amber products. Coexistence with design is part of our corporate culture.
The design of the Amber House is to first understand our consumers and explore their needs. If you see our catalogue, you will find out that our products cover almost every class. If you must say the biggest feature, then Respect the value of amber itself and the form in which it exists. For example, an amber rough, we will not give it too much adjustment from the shape, but design as much as possible according to its shape, we are not to cut amber to design a jewelry, but for Each piece of amber is designed to give it a better look. This is very similar to Chinese jade carving. If you cut amber in order to complete a design work, this is also a great loss for the appearance of beauty. We must design on the basis of respecting the original appearance.
Q:
3. What do you think of China's amber design and amber market? What kind of amber design does Chinese consumers prefer? How is this different from Europe or other consumer markets?
A:
China's amber market is relatively traditional, so most of the amber products sold in China are traditional hand-carved pieces, bracelets, etc. Of course, we can also see some people who like personalized design. After entering the Chinese market in 2008, we have been trying to bring more and more bold designs into the hands of Chinese consumers, but the current effect and expectations are still a little distance.
Moreover, Chinese consumers have extremely high requirements for amber quality. I hope that the material of each product is perfect, natural and without any flaws. This is the biggest difference between Chinese and foreign consumers.
Q:
4. How do you view the “personalized customization†service that people are paying more and more now?
A:
At present, our brand does not provide personalized customized services, but we do not deny the importance of the "personalized" service itself! In fact, every amber is different. The amber product you choose is unique in itself, so we don't think there is much need to personalize the customized service, which is why we are not selling on the Internet. .
Regarding the roll blind components for many kinds of blinds, we could produce the blind system for honeycomb blind, pleated blind, roller blind,
1. Cordless blind system
2. Cord blind system
3. Motorized blind system
4 romote control blind system
5. roller blind components
Pleated Blind Components,Day And Night Zebra Shades,Motorized Shades Zebra,Blackout Rainbow Zebra
Roll Blind Components,Blackout Cordless Pleated Blinds,Black Out Pleated Blind,Thermal Honeycomb Blind
Shanghai Master Sunshading Material Co., Ltd , https://www.mstblinds.com