The jewellery environment continues to be sluggish, but the colorful treasures are in full bloom?

The end of 2015 is a relatively "cold" year for the jewelry industry. Gold, silver, jade and jade, amber wax, K gold jewelry and other categories are all in the same cold. In recent years, the colored gemstones that have just bloomed in the jewelry market have also cooled down in this big market. Except for a few rare and distinctive varieties, the other categories have fallen into a weak market.

Shenzhen is the introduction window of colored gems in the domestic jewellery industry. It is also the initiator of Caibaofeng. In recent years, many large, medium and small enterprises and brands gathered in Shenzhen Shuibei have been involved in colored gems, but in order to The upstream market has obtained more favorable conditions. Major enterprises such as Jarnox and Xianlu have also taken the lead in organizing the group of colorful treasure operators in the industry to go to Thailand to purchase and reach a number of major cooperation. Correspondingly, in the core area of ​​the domestic jewelry industry in Shenzhen Shuibei, a number of professional colored gemstone trading markets such as “Caibao Base”, “Cai Bao Hui” and “Cai Bao Cheng” have also appeared one after another, all of which indicate China’s The market for colored gemstones is growing rapidly.

However, since the second half of 2014, the once-hot colored gem market seems to be gradually fading away from the heat of the past. In the second half of 2015, the colored gemstone market slipped to a low point in the cold rain of the entire jewelry market. The most colorful category of “Gemstones” in the jewelry industry has entered the winter. Colored gems, also known as colored gems, are a general term for all colored gems other than diamonds. According to the common habits of the current Caibao market, colored gemstones are roughly divided into three categories, one is red, sapphire, emerald, gold green cat's eye and other high-end classic gemstones; the other is the traditional gemstones, tourmaline, sea sapphire, tanzanite Mid-range gemstones such as grape stone, the third category is low-grade gemstones such as grape stone, crystal, agate, turquoise, and lapis lazuli. Due to the large number of colored gemstones and the huge difference in quality, the market price difference is also very obvious. In the current environment of relatively weak jewelry market, the specific performance of the Caibao market has become various.

Tourmaline is no longer a "fire" in winter

Tourmaline is the most colorful gemstone in the family of colored gemstones. Because of its many beautiful colors, tourmaline has the reputation of “the rainbow fairy falling into the mortal world”. The tourmaline has excellent physical properties. In addition to its rich and beautiful colors, he also has good refractive index, piezoelectricity and pyroelectricity. These characteristics also make tourmaline the most competitive color in addition to the traditional five colored gemstones. gem.

Around 2010, tourmaline began to enter the domestic market more, and quickly became popular, becoming the most popular variety in the domestic colored gem market, and its price has also risen. In fact, tourmaline can become popular in the domestic market faster, on the one hand because of its own physical advantages, on the other hand, it also benefits from its roots in traditional culture.

The word "Bixi" itself has a strong Chinese flavor. It comes from the "Shiya" written by Zhang Shizhao in the Qing Dynasty. It can also be said that the tourmaline has a certain cultural foundation in the Qing Dynasty in China, which is later Tourmaline is the basis for cultural promotion in the domestic market. According to industry insiders, since the beginning of the domestic market in 2010, the tourmaline began to appear more frequently in the beginning of 2014. The market price of tourmaline is growing continuously. At one time, red tourmaline, watermelon tourmaline and chrome tourmaline took turns to sit in the village. But by this year, the price of tourmaline has changed. On the one hand, the price of high-quality characteristic tourmaline is firm and stable. On the other hand, some prices of the tourmaline with weak texture and grade are falling. Behind the price changes, the most troublesome thing is the sharp decline in the turnover of tourmaline.

This year's tourmaline circulation is much lower than last year, and some of the big goods are almost difficult to move around. In the entire market chain, due to the weakness of terminal sales, many retail stores have shaken the confidence of operating the colorful treasures, there is no need to open new stores, but only a small amount of replenishment demand, so from the wholesale point of view, the market is relatively poor. As for the formation of this market situation, the industry generally believes that it is related to the economic environment, and secondly, the lack of confidence and poor promotion in various aspects of the market.

Red and blue treasure market is clearly polarized

Red and sapphire are famous varieties in the colored gem family, and are among the top five high-end gemstones recognized internationally. Red sapphires have a special ups and downs in the domestic market. As early as around 2000, some red and sapphire entered the domestic jewelry market, and the market also showed some positive reactions, but then diamonds began to enter the domestic market in large quantities around 2003, and diamonds were more successful with the wedding market. Combined, this will dilute the popularity of Red and Sapphire in the market. Until 2010, the overall market of Caibao was warming up, and Red and Sapphire were able to take advantage of the trend and once again bloom in the market. However, in this cold market, red and sapphire were not spared. In 2015, the red and sapphire markets also performed poorly. According to professionals, due to the economic environment, the market of red and sapphire market declined significantly in 2015, and the market price of red and sapphire fell by about 10%. At present, the most circulating products on the market are only some red and sapphire specifications. The market value is also less than 10,000 yuan. The market price of tens of thousands of red and sapphire jewelry is very small.

Compared with other colored gemstones such as tourmaline, the market price of red and sapphire is obviously higher, but red sapphire has a better cultural foundation in China. Although consumers cannot professionally tasting, the reputation of red and sapphire is very high. Recognition, therefore, from the market basis, red and sapphire have certain advantages over other colored treasures, so that the weak consumption of red sapphire and the impact of the economic environment are more obvious.

Contrary to the cold weather in the jewelry market, high-quality red and sapphire has always been the focus of attention in the collection field, and has hit new highs. According to the data, in the spring auction of Christie's Hong Kong in 2012, a 6.04g Lama Myanmar unheated pigeon blood ruby ​​was sold for US$3.3 million. The unit price of carat reached US$551,000, creating a new record for the price of ruby ​​sold carats; May 2015 At the Christie's auction in Geneva, a 35.09-carat pillow-shaped Kashmir sapphire and diamond ring was sold for $7.3 million, setting a world record of $209,689 per carat.

Although the Kashmir sapphire is very rare, the high price of the auction has certain special characteristics, but in general it can also see the inevitable trend of the overall price increase of high-quality sapphire. It also proves the noble status and love of red and sapphire in people's minds. degree.

Emerging gemstones emerge endlessly

Colored gemstones are a more general concept. With the development of the market, more and more colored gemstones have appeared in the domestic jewelry market. People’s previous concept of colorful treasures has been revised and market products have become more diverse. . Some people in the industry joked that China's previous jewelry market was “one yellow and two white”, “yellow” refers to gold, and “white” refers to platinum and diamonds. However, this market phenomenon has changed with the development of the colored gemstone market, and the emergence of emerging colorful treasures has made the domestic jewelry market more colorful. In the past two years, with the rise of domestic colorful treasures, many foreign colored gemstones have also poured into the Chinese market. Many of these gemstones have never been touched by the Chinese.

Tanzanite is a strange gem that has entered the country in recent years. This gemstone is very close to sapphire. It is only produced in Tanzania. Because it is found late, it is new in the whole international market. strange. However, Tanzanite quickly set off a small wave in the market with its rich blue color. Many consumers began to love Tanzanite and became a fan of it. Its market price has also increased year after year. In addition, another precious gem opal has also begun to appear in the domestic market. This strange gemstone with a colorful effect is very fascinating but also very attractive. It also quickly attracted many jewellery lovers, just high quality Europe. The price of mooring is also very high. In the current market, only a small number of high-end people love and consume high-end opal, and mass consumers have more love and wait-and-see attitude towards opal.

In addition to these categories, in the last two years, many precious gems such as Morgan Stone, Purple Spodum, Schaffer, Plaster, Sea Stone, Moonstone, Apatite, Diopside, etc. The land appeared in the Caibao market. The lower-end color treasures such as lapis lazuli, turquoise, malachite, and chalcedony that are visible in the traditional jewellery market are also undergoing a revival in the market.

For the jewelry market, the diversification of product categories is a sign of market maturity, and it can also provide consumers with more individual choices, which is a favorable factor for enhancing market prosperity. However, in China's jewelry consumption tradition, gold and jade have always been the mainstream. The public's knowledge about colored gemstones is very lacking. Therefore, it is easy to get confused when faced with complicated and numerous colored gemstones. The market lacks scientific and standardized pricing standards, which is prone to some market chaos. Scientific and rational color consumption habits and consumption behaviors are difficult to form in the short term, which in turn affects the market's normative and rational development.

Characteristic rare species rise against the market

There are many beautiful and strange flowers in the colorful gem garden. They are gifted, rare and brilliant. In this "winter", they rise against the market with their own uniqueness, and their value doubles. Emerald has been probed in the domestic jewelry market for nearly two years. Due to its small output, high price, and stricter requirements in processing, it is rare to have a mother green in the domestic market. . However, this kind of colored gemstones that consumers are not familiar with have doubled in one year.

The authentic Colombian mother green price has roughly doubled compared to last year, and market demand is real. The variety of gemstones that have risen against the market in the Caibao market is not only the mother green, but the rare varieties of many colored stones are rising.

Paraíba is the most precious category in the tourmaline, and its production is very limited. Because of its special neon-like electro-optic blue, it is much brighter than ordinary blue tourmaline. In the season when ordinary tourmalines fell into the ice, while Paraiba's tourmalines still rose at a firm price, the price of the top Paraiba tourmaline has now exceeded $60,000 per carat. At the same time, high-quality non-burning rubies, starlight red treasures, star sapphire and papalacha pink sapphires also showed a steady rise in prices. Another precious gemstone, the green cat's eye, has also experienced steady growth in market prices in recent years. The cat's eye tourmaline with cat's eye effect is also rising.

The price changes of these rare varieties are basically opposite to the current mass market of Caibao. In this regard, collectors believe that although the economic environment has a certain impact on the consumption of jewellery and luxury goods, there are also some high-end people with long-term strengths who are optimistic about the future potential of colored gemstones. Therefore, the cold current of the mass market has not affected these few. Groups, on the contrary, with the shrinking of colored gemstone resources, the competition for high-end scarce varieties has intensified, which is why the high-end colored gemstones in the auction market have hit record highs since 2015.

The future trend and space of the Caibao market is very impressive.

Although the color gem market has been sluggish compared to previous years, the color gem market still shows a good advantage from a horizontal comparison. According to relevant articles published by China Baoqiao at the end of 2014, the market for colored treasures and pearls is on the rise. From the information feedback from the Shenzhen jewelry industry gathering place, compared with the gold and jade market, the year-on-year decline of the Caibao market is still relatively small.

Colored gemstones have inherent advantages in the jewelry market; there are also many opportunities in the jewellery market to connect with the international market; there is also a broad space for development in China's annual wedding market of about 12 million new couples and 250 billion total; Therefore, in the long run, the development potential and market space of colored gemstones in China are still very large.

The growing demand for jewellery consumption is an inevitable trend, and the diversification of jewellery styles, styles and materials is also an inevitable choice. To achieve these requirements, products must rely on colored stones. We can also see from the changes in the market products that after the popularity of prime gold products for a period of time, platinum of another color became popular, followed by the inlay of diamond inlaid jewelry, and then the colorful colored gemstone jewelry hit the market. That is, the general trend of the development of the jewelry market, that is, from the primary state of a single color of a single material to the state of a variety of colors and colors. At present, there are about 30 kinds of colored gemstones that are more commonly used in the market, and the color is richer, covering almost all colors in nature. Such a rich color can create a richer visual effect if it is matched with changes, and it will have a strong voice in the performance of the United States.

In addition, it is known from some survey information that the current domestic consumption of colorful treasures still stays in first-tier cities, and the consumption of second- and third-tier cities has not yet been opened. In the international market, the share of colored gemstones in developed countries such as Europe and the United States accounts for about half of the jewelry market. It shows that there is still a lot of room for the domestic colored gemstone consumer market in the future.

The promotion of colored gemstone culture has a long way to go

For the domestic jewelry market, most of the colored gemstones are imported goods. In the traditional culture of the country, there are very few colored gemstone cultures. In the mass consumption class, the knowledge of colored gemstone culture is even more lacking. Therefore, through the promotion and guidance of scientific culture, consumers are promoted. For the cognitive ability and aesthetic ability of colored gemstones, it is important to enhance consumers' recognition of colorful jewelry and colored gem culture. This not only contributes to the benign development of the colored gemstone market, but also has a positive effect on the entire jewelry industry and even the fashion industry.

In recent years, the cooperation between the International Colored Gemstone Association (ICA) and the domestic jewelry industry has also been continuously strengthened. In China, the China Fortune Association has also set up a special colored gemstone branch, and there are also “Chinese colored gemstones” among enterprises. Cultural promotion alliances, but in the face of this huge market, the cultural promotion of these institutions is not strong enough.

At the same time, in the grassroots market, the domestic professional colored gem talents are scarce. The promotion of colored gem culture as a whole lacks continuity and depth. It is only a one-sided repetition of the jewel stories of the British royal family, Cixi and Taylor. The cultural issues of colored gemstones and fashion trends are lacking, and the cultural materials for the appreciation and wearing of colored gemstones are very limited, and they are mixed.

In the industry media, the jewellery industry media also has talent gaps. The new media workers involved in the jewelry industry are relatively lacking in jewellery knowledge and have many shortcomings in publicity and promotion. From the perspective of the promotion of enterprises themselves, there is also a lack of mutual awareness and common promotion among colored gemstone operators, which makes it difficult to form large-scale continuous promotion. Terminal retail links and consumers in the market are also likely to lose confidence in the swing. .

All colored gemstones are a magical gift from nature. We are fortunate to be able to meet beautiful treasures and treat them more sincerely. In this cold winter market, as long as everyone works together, in the near future, colored gemstones will also be beautiful. It will appear in the eyes of more people, and the jewelry market will also be full of flowers, and everyone who meets with the color treasures should be beautiful, for a lifetime.

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